📧 Transactional emails are an essential part of any successful business that requires reliable communication with its customers. However, sending an email does not guarantee that it will reach the intended recipient. This is where transactional email fallback behavior comes … Read More


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Best Approaches for Email Marketing

Email marketing has many advantages: you can communicate directly with your target audience, you can personalize it, and you can build long-term relationships with your customers. Nevertheless, this type of marketing is nuanced and requires a lot of planning and … Read More

5 Important Email Marketing Statistics For Your Ecommerce Website

Email marketing is one of the key processes that help your business attract new customers. Additionally, it also helps keep the existing customers interested in your business. While email marketing is known to be very important for ecommerce, it can … Read More

5 Things That Will Increase Your Email Marketing Open Rates

Managing an email marketing campaign isn’t only about having subscribers and sending them emails. Email marketing is a complicated approach with layers of processes. One of these layers is controlling your email open rates. Email open rate is important, because … Read More

5 Tips To Keep Your Emails Out Of Spam Box

Today, almost all businesses, whether it be online or local, use email marketing to some degree. Emails going into spam boxes is a pretty common problem for many of them. While email marketing is not exactly rocket science, it is … Read More

Why Is Email Personalization So Important In Email Marketing?

In this article, we will talk about the topic why is email personalization so important in email marketing. We will also inform you about how you can improve your email marketing campaign by personalizing your emails. We will give you … Read More

7 Simple Ways to Grow Your Email List

A glorified email list is one of the most important components of a successful email campaign. Having a quality email list with highly potential clients and existing clients that make you profit is a big step in increasing your sales. … Read More

Email Deliverability: 5 Effective Ways to Increase It

Email marketing is still one of the best ways to converse with your customers. It is also one of the best ways to promote and grow your business. However, email marketing also has its own handicaps. One of these is … Read More

How to Write a Marketing Email: 5 Tips for Writing Email Content

As we mentioned in our various blog posts before, email marketing is one of the most efficient and effective ways of advertisement. With over 4 billion users, email is one of the biggest mediums for both communication and advertisement. It … Read More

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