Do your subscribers know when they will receive a message from you beforehand? Maybe they don’t get enough attention from you and it’s time to personalize your email marketing campaigns. By making changes with INBOX Triggers, you can enhance your interaction with subscribers.
Automation is a major factor that makes email marketing more efficient compared to other digital marketing methods. However, old-school automation techniques won’t cut it anymore. To optimize your efforts, you need to analyze your reports, segment your customer lists, and study statistics. With triggers, you can pre-build campaigns that will significantly increase your open rates and customer engagement.
Best Workflows to Automate Your Email Campaigns with INBOX Triggers
1) Triggered by Subject
Main trigger: Web-track
Digital marketing is most effective when all methods are integrated. With INBOX integrations, you can combine CRM technologies or web-track data from external sources. Based on the interests of your visitors and potential clients, you can trigger highly personalized email campaigns that generate remarkable returns. For example, if a visitor shows interest in traveling to Italy, a well-timed discount offer could encourage them to make a purchase.
2) Welcome Messages
Main triggers: Subscription to a web form & Purchases
Starting with a nice welcome message is key to building strong relationships. You can embed INBOX web forms into your websites for free and automate a welcome message. Whether welcoming new subscribers or new customers after a purchase, these triggers can set the tone for a great experience moving forward.
3) Re-engagement Messages
Main trigger: Periodical sending
If a subscriber has been inactive for a while, re-engagement campaigns can help re-establish the connection. By segmenting your database using INBOX reports, you can trigger periodical emails aimed at drawing their interest again—whether it’s with special offers or creative subject lines.
4) For a Special Occasion
Main trigger: Custom fields
Adding custom fields allows you to celebrate important dates like birthdays, anniversaries, or holidays with automated messages. These thoughtful touches help demonstrate to your customers that you value their loyalty.
5) Encourage for a Sale
Main triggers: Click-throughs, Opens & Web Track
When a subscriber clicks a link but doesn’t complete a purchase, or shows interest but takes no action, triggers can encourage them to follow through with the sale. A triggered email reminding them of the product in their cart or offering more details about the item can nudge them towards conversion.
If you want to create eye-catching newsletters while maintaining full creative control, Photoshop-like tools are still a great option. However, you’ll need to invest time in design and coding. But with enough expertise, your newsletters can look far more unique than using standard templates.
