Globally, 361.6 Billion emails are sent every day! Email marketing is still the most important digital marketing method. But, what makes a single marketing campaign better than others?
The interaction with subscribers starts with the email header. It’s the most crucial part of an email marketing campaign. However, the rest of the content is just as vital in keeping subscribers engaged.
1) Personalize Your Campaigns Without Using Names
“Dear [customer name],”
Emails that start with the recipient’s name are no longer as effective. According to research from Temple’s Fox School of Business, personalized emails using interest-based targeting perform better, receiving a 98% approval rating from customers.
2) Adjust the Length of Your Headers
Avoid header lengths between 60-70 characters, known as the “dead zone.” Headers shorter than 49 characters result in higher open rates, and those longer than 70 characters tend to generate higher click-throughs.
3) Send Your Emails at Night
According to Experian, emails sent between 8 PM and midnight have a 22% higher open rate, with sales improving for companies following this strategy.
4) Offer Free Content
Free content is one of the most attractive offers. Emails offering free products or services have significantly higher open and click-through rates.
5) Adopt to the Mobile Era
Mobile compatibility is critical. According to Litmus, $44,000 of every $100,000 invested in email marketing is lost if your emails aren’t mobile-optimized.
6) Email Marketing Beats Social Media
Research has shown that email marketing outperforms social media platforms like Facebook and Twitter in acquiring new customers. Email campaigns generate a significantly higher return on investment (ROI).
7) Send Campaigns on Weekends
Weekend campaigns tend to be more effective, as people receive fewer emails during this time.
8) Re-engage Inactive Subscribers
With up to 63% inactivity in email lists, re-engagement strategies are essential to avoid damaging your sender reputation.
Are you getting the most out of your email marketing campaigns? Consider the facts and strategies mentioned to enhance your approach and boost engagement.
