Email marketing is like a train moving at a steady pace. While it’s difficult to make radical changes when things are going smoothly, improving your campaigns within the scope of current trends is always possible. Sometimes, a simple tweak can bring big improvements.
Most Important Tasks Left for the Last Minute (But They Shouldn’t Be)
We often leave critical decisions for the last minute, especially when overwhelmed by tasks. Pressing “send” without carefully reviewing your email campaigns could lead to wasted efforts. The header and pre-header are crucial areas that influence whether subscribers open your email or not. Yet, many marketers rush this part.
What to do? Test your campaigns thoroughly before mass sending. Ensure that headers and pre-headers are compatible with all devices, especially mobile phones. Adjust them to avoid any awkward appearances or broken codes that could affect how your email looks.
Mobile Compatibility and Laziness to Adapt
Wake up! The marketing world has shifted, and mobile compatibility is no longer optional. More people now read their emails on mobile phones than on desktops. If your newsletters are not mobile-friendly, you’re missing out on valuable engagement.
What to do? Utilize the reports provided by certified email marketing companies like INBOX to identify which devices your subscribers use to open your emails. With tools like INBOXBrush, you can easily create mobile-optimized newsletters in minutes, ensuring your campaigns stay relevant and impactful.
Lack of Creativity
In the digital world, tastes constantly change. If your newsletters have become repetitive, your audience will lose interest. Sticking to the same format and content over time reduces engagement.
What to do? Refresh your campaigns by dedicating some time to creative design. With tools like INBOXBrush, you can create attractive, mobile-optimized newsletters quickly. Save your designs as templates to easily make minor adjustments for future campaigns.
Don’t hesitate to experiment with new designs and content formats. Creativity leads to better open rates and greater return on investment.
Lack of Knowledge
If your emails land in spam folders or struggle to reach 10% open rates, don’t worry. Even the largest companies face similar challenges. The key is to learn the basics of email marketing and gradually improve your campaigns over time.
What to do? Stay calm and begin educating yourself through blogs and resources. Over time, you’ll gain the knowledge you need to optimize your email marketing efforts and increase your return on investment.
