Email marketing is better with elegant and shapely newsletters. However, it may be hard to create a beautiful newsletter that is optimized for all displays. Ready-to-use email marketing templates provide an easy way out.
There are many platforms offering free or paid newsletter templates. You can even find designer markets online where anyone can download and use templates instantly. When choosing a template in such a vast market, here are a few important factors to consider.
Choose Responsive Templates
The most important criterion for choosing an email marketing template is responsiveness. With hundreds of different displays and technological configurations, non-responsive templates will appear awkward across devices. A responsive template adapts to any screen size, ensuring a smooth user experience.
Make Sure the Template is Adjustable
No template is ready-to-send without modifications. To align the design with your company’s brand, templates need to be adjustable. Choose templates with flexible modules that can be customized according to your needs.
Best Format is HTML Designs
While tools like Photoshop can create visually stunning newsletters, they often output non-responsive image-based designs. HTML templates, however, allow for responsive, adaptable newsletters that can be easily integrated into any email platform.
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