It is easy and useful to create a newsletter for your email marketing campaigns. It reduces the number of tasks every time you create a newsletter for your next email marketing campaign. Also, having a newsletter template is a good way to build a corporate identity for your subscribers.
In this article, you will find useful tips for creating the best newsletter template. First, let’s start with the dimensions.
Dimensions
No larger than 650px
If you don’t use HTML coding or downloaded a responsive newsletter template, your dimension would have to be strict. If you create your own newsletter template, don’t go over 650px in width. Otherwise, on mobile devices, it will cause compatibility problems, and your newsletter may appear very long, which can discourage readers.
Don’t make it very long
According to research, readers spend only a few seconds on an email. Creating a long newsletter template is not a good idea for marketing purposes.
Placements
Place your logo to the top left
Research shows that people look for a logo whenever they interact with a message, especially via email. The top-left corner is where they instinctively search for it, so placing your logo there ensures better recognition.
Place a call-to-action at the primary screen
Ensure that your call-to-action (CTA) buttons are within the first screen to avoid losing up to 70% of readers who might not scroll down. Give them a clear and compelling CTA at a glance.
Small Tips
Use a single font
Select a font that aligns with your corporate style and consistently use it. Too many fonts in a single email or constant changes make your brand less recognizable.
Use a color set
Ensure your template has a clear framework, using a color that represents your corporate identity. Choose complementary colors for the rest of the template for a harmonious design.
Always Test Your Newsletter Template
Your newsletter should look classy, so the selection of colors is important. Testing the template internally before launching it can help you gauge the reaction from recipients when they first open the email.