The number of people and businesses using INBOX is steadily increasing. They want to stay connected with their customers and run successful email campaigns. As a result, sending emails has become more crucial than ever for them. But is it just about ‘‘sending’’ emails?
It’s easy to increase email sending capacity by improving the technical infrastructure. However, the key focus should be on deliverability—making sure those emails land in inboxes, not spam folders. Deliverability is the most critical aspect to pay attention to in email marketing.
Understanding Spam Triggers
Many factors can trigger spam filters. Your email might resemble phishing attempts, use unprofessional language, or contain harmful content. Another crucial point for spam filters is your reputation, especially the IP ratings of the domains you use to send your emails.
Think of it like a credit score in banking—every transaction affects your score, and when you apply for a loan, the bank checks it to make a decision. Similarly, email providers look at the reputation of the server sending the email before deciding where it lands: inbox or spam.
Many businesses choose to work with email marketing platforms to simplify their processes. With INBOX, they move beyond just basic email marketing and achieve greater deliverability success.
Batch Processing: Preventing Blacklisting
When users send large amounts of emails, we break the email list into smaller batches. After sending the first batch, we gather feedback to see whether the emails landed in the inbox or were marked as spam. Based on the feedback, we send the remaining batches.
Why do we send emails in batches instead of all at once? Because if too many emails are marked as spam, major email providers could blacklist your IP address and domain. By controlling the process, we can protect your reputation and deliverability.
Creating Your Own Server? Think Again
Some people think creating their own email server will give them a higher reputation, but this isn’t always the case. New email servers start with a very low reputation score. Major email providers take measures to protect their users, which can lead to emails from new servers landing in spam folders.
You can increase deliverability by sending small, relevant emails at first. Even if some emails initially land in the spam folder, subscribers who find the content valuable can move them to their inbox, improving your reputation over time.
