Today’s digital world offers many simplifications for email marketing users. For years, marketers had to deal with design work and HTML coding when creating an email marketing campaign, but now, most email marketing companies offer free tools for easy newsletter creation. With simple drag-and-drop functionality, users can create optimized email newsletter designs that work perfectly on any device.
In this article, we’ll evaluate the advantages and disadvantages of ready-to-use templates and Photoshop-like designs, helping you choose the best option for your campaigns.
Advantages of Ready-to-Use Templates
Tools like INBOXBrush offer HTML-optimized newsletter designs that can be created in minutes. They typically contain several ready-to-use newsletter templates and drag-and-drop-based modules, allowing users to create a newsletter without any coding skills.
Since email marketing companies stay updated with changing standards, they ensure optimal email newsletter designs. This makes these tools efficient for producing high-quality results while saving marketers significant time.
Disadvantages of Ready-to-Use Templates
The major downside of ready-to-use templates is that they may limit your creative capacity. To ensure the best optimization, they generally come with standard modules, which can make it difficult to create something truly unique or customized for your brand.
Advantages of Designing Newsletters on Photoshop-like Tools
Being old-school is the new fashion! Creating newsletter designs on platforms like Photoshop can result in unique and highly customized campaigns that reflect your brand’s identity.
Designers can use their full creativity, allowing for detailed control over every element of the design. Once a framework is established, it can easily be modified for future campaigns, giving you a unique advantage in terms of branding.
If you’re ready to elevate your email design and create custom newsletters that resonate with your brand, our team of experts can help. Contact us today for personalized design solutions!
Disadvantages of Designing Newsletters on Photoshop-like Tools
The biggest downside is that designing in Photoshop-like platforms is time-consuming. Even the fastest designers will take longer compared to using a simple drag-and-drop tool.
In addition, coding is required once the design is ready. HTML coding needs to stay up-to-date with changing standards to ensure optimal display across different devices and screens. This constant upkeep can be challenging and adds extra effort for email designers.
