How to Create Your Own Database In Email Marketing

To do email marketing, you need to send messages. But, to whom? Any business or entity that seeks to expand via email marketing must establish a database that consists of email addresses acquired legally. How you build your lists matters because email marketing is permission-based and sending the right message to the right people is what makes email marketing valuable.

Before diving into creating your database, one crucial rule: don’t buy lists from outside sources. Learn more about why buying lists damages your marketing campaign here.

There are several ways to establish a mailing database, but it’s important to remember that it erodes over time. According to research, more than 22.5% of your database will erode annually. Regularly building and cleaning your database is essential for an optimized marketing strategy. INBOX cleans your database automatically, reporting bouncing addresses to you for easier management.

Create Valuable Content: Start with your existing contacts. By creating valuable content in your newsletters, you encourage sharing, which leads to newcomers subscribing to your list.

Encourage Sharing: Beyond valuable content, directly encourage subscribers to share emails. Organize competitions or offer discounts, and don’t forget to add a “subscribe” button for forwarded emails.

Create Different Subscription Models: One size doesn’t fit all. Customize subscription models to reduce unsubscribe rates and increase engagement.

Delete Inactive Contacts Regularly: Regularly clean inactive contacts for an optimized, active database.

Place Subscription Buttons in Signatures: Encourage your employees to add subscription buttons to their email signatures, ensuring a continual increase in subscribers.

Create Content Requiring Subscription to Download: Create valuable content that requires a subscription for access, encouraging newcomers to subscribe.

Share Your Blog Posts: Utilize your blog content to enhance visibility and gain new subscribers by linking it across social media platforms.

Add Subscription Buttons to Your Facebook Page: Use Facebook’s tools to add subscription buttons directly to your company’s page for easy signups.

Create a YouTube Page: Build creative content, embedding subscription buttons on your YouTube videos for additional engagement.

Add Subscription Buttons to Each Page: Make subscription buttons accessible across all pages of your website, not just the homepage.

Use Pop-Ups Thoughtfully: Embed non-intrusive pop-ups for subscriptions after visitors have been on a page for a certain amount of time.

Promote on Affiliate Sites: Utilize affiliate marketing to drive subscriptions from their web pages, offering targeted promotions.

Start Projects with Partners: Engage in joint webinars or contests to boost subscription numbers through collaborations.