Online newsletters are the most indivisible part of any marketing strategy in the 21st century. Their importance and ROI in digital marketing continue to grow every day. With personalized methods to increase opening and click-through rates, newsletters have gained even more significance for marketers.
The application of artificial intelligence (AI) is a key characteristic of a smart campaign design for email marketing. Tools like INBOXBrush, which apply AI to both user and customer behavior, make it easy for even a solo entrepreneur to run successful campaigns. AI-driven tools help create personalized and tailor-made campaigns, offering a more targeted and effective marketing approach.
Create a Positive Corporate Image
To attract subscribers, it’s important to maintain a professional, reassuring corporate identity. High-quality templates that complement your corporate image are key. Though corporate image is typically the subject of branding, it’s just as important for email marketing.
Be Simplistic in Emails
Even if you’re offering a great deal or a big discount, keep your design simple. Don’t make it eye-straining. A clean and sharp newsletter design tends to attract more people compared to one filled with excessive symbols, flashy elements, or clutter. Avoid words like “big discount” that are prone to spam filters, and focus on creating a newsletter that mirrors your corporate image.
If you run physical shops, ensure your email newsletters reflect your store’s design, fostering a seamless brand experience across channels.
Use Images Rather than Texts
People generally don’t like reading long emails. Rather than risk lower open rates, use eye-catching images to drive subscribers to your website for more detailed information. Minimizing text helps reduce the risk of being flagged by spam filters, increasing the chances of your newsletter reaching your audience’s inbox.
A brief and simple newsletter can improve your campaign’s deliverability and engagement. By reducing code complexity, you can increase your chances of reaching your subscribers’ inboxes.
