Email marketing offers many advantages and is a great channel to utilize affiliate marketing. Although it may seem odd to promote other products and services in your email campaigns, there’s nothing wrong with including affiliate advertisements in your newsletters as long as they align with your brand.
Affiliate marketing allows you to generate revenue through advertisements, encouraging online purchases through your marketing channels. In this guide, you’ll learn how to integrate affiliate marketing into your email marketing strategy.
Affiliate Marketing for Beginners
What is Affiliate Marketing?
Affiliate marketing is a way to earn money through digital advertisements on a web-site by which people are encouraged to make online purchases. Day by day, more and more companies participate in this marketing method to grow their business websites. This partnership is a low-cost model because it is paid only when sales are completed.
For example, most affiliates pay 5% commission for every visitor who purchases a product suggested by its affiliate marketing platform. While the commission is often a small percentage, affiliate marketing provides companies with continuous sales and increased brand awareness.
Commission rates vary depending on the product, from as low as 1% at retail stores to 75% for digital products. Health and beauty marketing typically offers some of the highest commissions at almost 30%.
How can I form an Affiliate Partnership?
It’s easy to become an affiliate, though each program has its own approval criteria. Most programs are free to join, and you can find suitable brands through a simple search: ‘[Brand] + Affiliate Marketing Program.’
Some companies manage their affiliate programs in-house, but most prefer to work with experienced partners who have established successful programs.
To be a successful affiliate, you should regularly create content and reviews on a specific topic on your website. The more content you generate, the higher the chances of creating lucrative sales. Choose a topic that genuinely interests you, as this will keep you motivated to consistently produce content.
How Does Affiliate Marketing Work Through Email?
After finding an advertiser and signing up for their affiliate program, you’ll be provided with a hyperlink to use in your emails. This link will track any sales generated through your email campaigns. Some programs may also offer a tracking pixel for email impressions.
Write a promotional email, and use the provided hyperlink for the call-to-action to track sales. Place the tracking pixel at the bottom of your email to track the number of impressions.
More on Affiliate Marketing
Here are the top 10 tips for earning money as an affiliate:
- Choose the right field: Market products or services that genuinely interest you, as this will help you remain engaged and consistently create content.
- Find the right partnership program: Ensure the affiliate program offers good communication and products that attract attention and convert sales.
- Find a consultant: It’s helpful to have a mentor or advisor to assist you in navigating the challenges of affiliate marketing.
- Join a community: Affiliate marketing forums like Affiliates4U, ABestWeb, and WickedFire offer valuable insights and advice from experienced marketers.
- Get a free blog: Set up a free website using platforms like WordPress or Blogger to get started without upfront costs.
- Stay focused: Choose a niche and stick to it to ensure your website’s content is targeted and easy to follow for your visitors.
- Don’t waste money: Focus on growing your affiliate business before investing in paid traffic or premium web addresses.
- Content is king: The more you write product reviews, feedback, and articles, the better your chances of attracting visitors.
- It’s not a fast-rich track: Affiliate marketing requires hard work and consistency to generate results.
- Enjoy it! Affiliate marketing can be a rewarding experience, offering the flexibility to work on your terms while learning new skills.