Repeat to Compete: How the Mere-Exposure Effect Fuels Brand Familiarity in Your Inbox
Published on feb 21 2025 by behlul topak 8 min read image credit: inboxbrush image...
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Sending the same email to your entire list is costing you opens, clicks, and customers. Canadian businesses that segment their email lists see significantly higher engagement — and that gap only grows as your list does. The math is straightforward: a message written for one audience almost always outperforms a message written for everyone. For […]