The outcome of a meeting can be life-changing. Whether it’s a potential investor, partner, client, or job opportunity, the right connection is waiting to be made. However, in the era of modern sales, relying on outdated tactics like buying generic lists and sending mass emails simply doesn’t work anymore.
To succeed in the new age of sales, you need a repeatable process that focuses on what you can control. This process involves identifying the most valuable prospects with a high likelihood of engagement, personalizing your messaging, utilizing various communication channels over time, and minimizing manual intervention.
In this blog post, we will guide you through the process of inviting subscribers to a demo by leveraging effective email automation. We’ll help you craft compelling cold emails that resonate with your recipients and increase the chances of securing meetings. Let’s dive in!
Step 1: Prospect Research
Start with Prospect Research Before sending a cold email, invest time in researching your prospect. Take notes on their name, workplace, role, daily activities, hobbies, and any personal or professional connections you may share. Identify the value you can offer them and why they should care. Understanding your prospect on a deeper level allows you to personalize your approach effectively.
Step 2: Making First Contact
Why Email Wins Email is the preferred communication medium for busy professionals. It creates the least amount of friction and allows recipients to process and complete tasks efficiently. When crafting your email, keep in mind that busy people skim through their inbox with the goal of accomplishing tasks. Your email needs to answer the following questions to capture their attention:
- Who is this person?
- Should I open this?
- Should I read this?
- What do they want?
- How long will this take?
- Should I reply to this?
Step 3: Deconstructing Your Email
Every part of your email serves a purpose and should be designed to keep the recipient engaged. Let’s break down the essential elements:
The Subject Line: Craft a subject line that entices the recipient to open your email. Pay attention to subject lines that catch your own interest and make note of what works and what doesn’t.
The Opening: Use a friendly and personalized greeting that avoids sounding robotic or desperate. Make a connection statement that demonstrates your shared interests or uncommon commonalities.
The Hook: Pique curiosity, offer sincere praise, or address a fear to keep the recipient engaged. The hook should transition smoothly from your connection statement to the pitch.
The Pitch: Present your case concisely and focus on how taking action on your request will benefit the recipient. Highlight what you bring to the table and appeal to their psychological factors.
The Call to Action: Close your email with a clear and easy-to-commit call to action. Make it simple for the recipient to say yes and move the conversation to a call or in-person meeting.
PS – Don’t Forget the P.S.: Utilize the postscript section to add a personal touch, create levity, or include additional relevant information that didn’t fit in the main body of the email.
The Email Should be similar to this:
Subject: Your Time Travel Article – Impressive Insights!
I hope this email finds you well. I came across your captivating article in the NY Times discussing time travel and its intriguing connection to solar flares as an alternative energy source.
Your research has been invaluable to my ongoing PhD thesis in applied physics, and I wanted to express my gratitude for the significant impact it has had on my work.
Exciting news! My company, QuantumTech, recently closed a seven-figure deal with Solar Dimensions Inc. for the development of their next-generation combustion engine. During our discussions, your firm was highly recommended as a potential partner for our groundbreaking project.
I would love to connect with you for a brief call in the next two weeks to explore potential synergies between our organizations. Your expertise and insights could greatly contribute to our shared vision.
PS: Here’s a link to my thesis dissertation, delving deeper into the topics we’ve discussed.
Looking forward to the possibility of collaborating with you, Jim. Please feel free to reach out if you have any questions or require further information.
Founder and CEO QuantumTech
Email: [email protected]