Email marketing strategy and tips for successful campaigns
Sending emails that really click is easy with INBOX’s changeable templates and intuitional designer.
What is email marketing, and where did it begin?
Ray Tomlinson sent the first email in 1971 or 1978 (it’s depending source), and it’s seen as the beginning of the modern communication era. The message of that email wasn’t special, it was including several numbers and letters that looked more like a password than a message, but its importance was profound.
The email was sent from one computer to another one, those days it was traveling over a network of machines like kind of the internet we know today. Also the “@” symbol in email addresses is introduced by Tomlinson to the world.
Years later, Gary Thuerk, who is a Marketing Manager at Digital Equipment Corp, sent the first commercial email to a list of email addresses. In this way, email marketing was born. There were just a few hundred people on the list but even so Thuerk got the title that “Father of Spam” after that.
Nowadays, we are inundated with email marketing, and that’s right, some of emails still feels like spam, but the effect of a well made email on your subscribers can’t be denied – not to mention CRM and lead nurturing.
Email marketing is a way to connect with your subscribers and with this way you can promote your brand to your subscribers and increase your sales. With emails, you can do lots of things, for example; selling your products or sharing some news with subscribers.
Does email marketing work?
Email marketing is one of the most cost-effective ways for give information to your subscribers about your brand or sell your products.
Emails have a fair average $38 ROI for every $1 spent, according to a study that is made by DMA in 2015. Costumers generally look for emails from stores which are their favorite when they are prepared to shopping.
But, people always get more and more email, and it can be hard to take attention in full inboxes. That’s the reason of why INBOX is giving you the tools that are you need to step forward.
How do I get an email list?
You will get the highest ROI when you create and maintain an email list that includes people who really want to receive email from you. Even though creating a clean list is a bit of troublesome at the beginning of email marketing strategy, INBOX has tools to help you along the process. INBOXVerify is one of these tools, it helps you to clean your email list by verifying it.
Here’s some of the ways to collect the email address of people who want to get email from you.
To build an email list:
- Put a sign up form on your website. If someone visits your website for a first time and like the content of your website, then he/she will want to keep in touch with you. So, you should put a form for newsletter subscriptions and place a pop-up for people who visit for a first time.
- Prefer to use a good old style signup sheet. When there are people who are interested about what you do, make sure that supply a place where they can signup and get more information.
- Direct signups over social media. If you don’t have a substantial list, but you have a remarkable amount of audience then share your signup form via social media.
To more sucscribers for your list:
- Have a contest or offer a discount.
- Ensure your emails are easy tos hare.
- Design a welcome page through.
Can I buy an email list?
No. You shouldn’t do that. (and you can’t use purchased email list while you’re using INBOX.)
Purchased lists are useless and they ifluence other people who use INBOX, too. If you send your emails to subscribers from purchased list, then many of them will report your emails as spam. Some of spam filters mark a campaign if someone has sent spam over the same IP before. When you work with INBOX, your emails are delivered through INBOX servers, so if anyone sends spam, deliverability of other users will be badly affected with it. But, using purchased lists is forbidden at INBOX, we enhance delivetability of everyone.
- You shouldn’t use third-party lists.
- Get permission from people to send them emails.
- Put an unsubscribe button into your emails.
I’m ready for email marketing, but which platform should I use?
Whether it is your first email marketing campaign or not, INBOX has the tools and backing that you need. With wide range of features (like automating, tracking or optimizing), we have got you covered from beginning to ending.
Okay, but how much does it cost?
You can create free account with a Free Plan that is bordered. Also you can get support from INBOX with Free Plan.
You can upgrade your account to paid plan, for only $12 a month. And also you will get a 20% discount if you choose annual payment. You can check our pricing page to get more information.
Email Marketing Field Guide
Whether your aim is to develop your brand or sell more products, email marketing is a really cost-effective way to publicize your bussiness. Field guides in our blog gives every information that you need to know. With this guides you can learn creating an email marketing plan, designing influential a newsletter design, and also you can test with INBOX system. After that find out the effect of automation and how can you measure the success of your newsletters.
Email Design Guide
Presentation is vital, or so they say. By taking this old adage into consideration, we’ve prepared email design guides in our blog. We’ve touched on the every subject about newsletter design, for example: content, templates, color, images and calls to action).
Email Design Reference
If you want to design newsletter by code, it is enable to do with INBOXBrush. But this choice require technical knowledge. Also there are guides about basics of HTML emails, and coding them. We have also collected a few more sources that you may need as you become a certifiable pro.
Can I test my emails?
Absolutely yes! INBOX provides to test different kinds of your email via A/B testing tool.
And also, you can test subject lines, content, from names, and send time. You can see how many people receive your email too with monitorize via report features.
How do I create a test campaign?
Firstly, select the determinant which describes success for you. It might be click rates, open rates, or money earned. After that we will gather the results, and show you the best one. And also you can automate it. Just say INBOX to automatically send the best campaign, that’s enough. It’s really easy.