Managing an email marketing campaign isn’t only about having subscribers and sending them emails. Email marketing is a complicated approach with layers of processes. One of these layers is controlling your email open rates. Email open rate is important, because at the end of the day, that’s the factor that determines the success of your campaign.
To consider your email campaign successful, you need to have at least a reasonable email open rate. But, how do you achieve that? How do you increase your email open rates? Well, in this blog post, we will tell you everything you should know about increasing your open rates. We will also give you a list of 5 things that will increase your email marketing open rates.
How Do You Determine Your Email Open Rate, And Why Is It Important?
In order to understand the importance of email open rates, one should first know what the phrase means. Yes, its name is pretty self-explanatory, but it also isn’t as simple as it looks. It should be pretty easy to understand that email open rate is all about a game of numbers, but there are certain focus points that are of big importance. For example, how do you determine whether your campaign is successful or not in terms of open rates?
Calculating your open rates is pretty straightforward. You just convert the total number of emails sent and opened to percentage. The result makes up your open rates. Generally speaking, an email marketing campaign with lower than 30% total open rate is usually considered unsuccessful.
When it comes to the question ‘’How do you increase your email open rates?’’, there are many generic things that can actually help. For example, you can choose interesting topics. Or you can include special coupons inside your emails. However, these things might become useless in the long run. For this reason, you should rather focus on improving and reinforcing the basis of your campaign. And below, we will mention 5 important things you can do in order to do so.
5 Things To Do To Increase Your Email Open Rates
Personalize Your Emails
One of the key factors that will increase the success of your campaign is personalization. From special offers for subscribers that are interested in certain products to birthday celebrations, personalization improves your subscribers’ sympathy towards you, which consequently makes them more interested in your emails.
There are a few main things you can do under the topic personalization. For example, you can call your subscribers by their names in your emails. Or you can celebrate their birthdays and holidays. You can also create special campaigns or offer limited discount coupons for them.
Including interesting questions that will sparkle the curiosity of your subscribers might actually help increase your email open rates. For example, you can ask about your subscribers’ experience with your business. Or you can ask them what they would like to see you offer in the future.
You can also create surveys. These surveys can include questions on different topics about your business. The key point here is to make the subscribers feel valued and important enough to listen to their feedback.
Being memorable and remarkable is another thing you can do to improve your open rates. But how do you be memorable? Well, we can’t actually give you the answer for this question, but we can help you find it. There are many ways to be memorable and remarkable. But in email campaigns, some of the most useful ways to do so are:
- Adopt a certain approach in all your emails
- Use certain catchphrases and images repeatedly to increase familiarity
- Create a mascot or face for your business
- Adopt a specific parlance that will describe you
Share Useful Information
Sharing useful information or mentioning new advancements in the industry can drive your subscribers’ interest towards your emails. Making reading your emails worthwhile is the way to go, if you want to increase your open rates. Similarly, you can share news and advancements in the industry to draw your subscribers’ interests.
Resend Unopened Emails
Sometimes people might not see your emails. They might delete the notifications without noticing, or they can simply ignore your emails. Resending unopened emails can draw your subscribers’ attention once more. This might not only increase your open rates, but can also show your subscribers that you care about your content and insist that it is important for them to view your emails.