Creating an email marketing automation might sound a little intimidating, but you may understand the process and its benefit better than you think.
A targeted welcome email is a good way to get started with automation. New subscribers of your list are engaged subscribers, and since they have not seen your content before, they are more likely to click and open your emails.
2. Design for mobile devices
This is all about making your email marketing emails easier to scan and engage with on mobile devices. With this, you create content that is easy to read and simple to consume, when you are designing for mobile devices, it is best to use big, bold images, large fonts and easy-to-tap call-to-action buttons.
3. Call-to-action buttons
One of the most powerful parts of email marketing emails, effective CTAs have evolved from text links into buttons at an unbelievable rate. Because buttons are easier to see on mobile devices.
If you want to create a top-natch call-to-action button, then you first consider the language you use. You want your visitors to do something specific, you should provide a clear call to action. And after that you should focus on visuals, visuals are also key to get a great call-to-action. For this, you can use images which will direct your reader’s eye to your CTA.