Is email marketing dead? The inception of influencer marketing has overpowered most forms of marketing strategies. The high emergence of the influencers and content creators promoting the products on social media platforms like Instagram, Facebook, YouTube, and Tik Tok. This has made all the major companies go on a hunt for finding a bunch of influencers with tones of followers reach. Many modern era marketers believe that email marketing is dead as of now.
This is a total and complete myth. Most people prefer receiving the updates and reviews of the brands in their inbox rather than social media accounts. Think of it as in a way that not all among us have social media accounts on every platform. And even if we have one, we are not always active on our social accounts most of the time.
On the other hand, everybody has an email account and are active on it 24×7 both during work hours and personal hours.
Statistics tell us that 73% of B2B marketers of the millennial generation prefer business communications via email over calling or texting. And, 99% of the day to day users check their email every day prefers it to be the primary form of receiving updates from brands.
Why Email Marketing?
Email marketing is a very personalized way of reaching your target consumers. They are often customized by their needs and preferences making every communication interesting and relevant. Sometimes the whole concept of email marketing can seem to be a little tricky, but it sure is not!
There exist some effective tools and software in the market that can aid you to maintain your list of subscribers. They even guide you on how to get subscribers in the first place and what content in the newsletters should be sent by the user’s needs.
In this article, we are going to tell you what the benefits are and how it can help you to make your business grow.
What are the benefits?
1.Email marketing is an easy way of getting Feedback & Surveys
Every brand wants to keep a tab on how to, what to, and when to engage and interact with the audience. Email marketing is the answer to all of the above. A brand can design a feedback form and surveys, and deliver them to the customer’s inbox via weekly/monthly newsletter. They can always ask for suggestions for improving their product and services in exchange for discounts and promotional offers.
2. Helps to shoot up the sales
59% of B2B marketers say that email marketing tactics are their biggest source of Return on Investment (ROI) , while companies who utilized segmented campaigns observed as much as 760% growth in their revenue. The numbers never lie.
3. Helps in the generation of most traffic
90% of B2B content marketers say email engagement is the first benchmark they keep an eye on to measure content performance.
When a brand sends its weekly or monthly newsletter, they often add a call to action (CTA) button indicating the user to click here or here to read more about the stuff. This is how a user reaches your website increasing its traffic. Higher traffic improves the SEO which further helps rank your site good on Google. Thus, your website’s performance on Google indirectly depends on your good email marketing tactics.
4. Email marketing is a budget-friendly method.
This is the most affordable marketing strategy for most small businesses. A study in 2016 showed that every $1 invested in email marketing campaigns generates the return of investment up to $44.
Think about this! You don’t need to print flyers, attended seminars, host a booth outside, or send a bunch of free stuff to influencers. All you need is a computer with internet, creative skills to develop an effective email with good content, and viola!
There are loads of email marketing services and software providers in the market available for you, which allows you to send your emails to your targeted consumers. We recommend you check out UseINBOX, a professional email marketing management provider. We help you analyze and send professionally curated emails to your audience. You can design your newsletters like a pro within minutes. Visit UseINBOX today!