{"id":8730,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"https:\/\/useinbox.com\/tr\/?p=8730"},"modified":"2025-07-29T15:23:09","modified_gmt":"2025-07-29T12:23:09","slug":"gmail-tanitim-sekmesi","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/gmail-tanitim-sekmesi\/","title":{"rendered":"Gmail Tan\u0131t\u0131m Sekmesi Nedir? E-Posta Pazarlamas\u0131na Etkileri ve \u0130pu\u00e7lar\u0131"},"content":{"rendered":"<p><strong>E-POSTALARINIZIN GMAIL TANITIM SEKMES\u0130NDE SIKI\u015eIP KALMAMASI \u0130\u00c7\u0130N 5 \u0130PUCU<\/strong><\/p>\n<p>Gmail&#8217;in e-postalar\u0131 farkl\u0131 sekmeler i\u00e7inde Tan\u0131t\u0131mlar, Sosyal ve Birincil olarak filtrelemesi \u00e7o\u011fu durumda takdir edilebilir bir durumdur (mesela g\u00fcnl\u00fck Groupon e-postalar\u0131na her an ihtiyac\u0131n\u0131z olmaz ama belki ak\u015fam yeme\u011fine \u00e7\u0131kmak i\u00e7in g\u00f6z atabilirsiniz), ama bazen \u00f6nemli ve de\u011ferli postalar bu filtreye yakalanarak pazarlamac\u0131n\u0131n yo\u011fun ak\u0131\u015f i\u00e7erisinde geriye d\u00fc\u015fmesine sebep olabilir. Asl\u0131nda, b\u00fcy\u00fck bir kayma var. Return Path&#8217;e g\u00f6re yakla\u015f\u0131k olarak 425 milyon Gmail kullan\u0131c\u0131s\u0131 var ve bu kullan\u0131c\u0131lara g\u00f6nderilen reklam\/\u00fcr\u00fcn tan\u0131t\u0131m e-postalar\u0131n %90&#8217;\u0131 Tan\u0131t\u0131m sekmesine d\u00fc\u015f\u00fcyor. Bu da reklam\/\u00fcr\u00fcn tan\u0131t\u0131m e-postas\u0131 g\u00f6nderen pazarlamac\u0131lar\u0131n 2 defa d\u00fc\u015f\u00fcnmesini gerektiriyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8731\" src=\"https:\/\/useinbox.com\/tr\/wp-content\/uploads\/2017\/12\/gmail_promotions_tab.gif\" alt=\"\" width=\"600\" height=\"185\" \/><\/p>\n<p><strong>\u0130\u015fte e-posta pazarlama s\u0131ras\u0131nda Tan\u0131t\u0131mlar\u0131n\u0131z\u0131 Gmail Tan\u0131t\u0131mlar sekmesine d\u00fc\u015fmekten kurtaracak 5 yol<\/strong><\/p>\n<p><strong>1- Tasar\u0131mlar\u0131 ve G\u00f6r\u00fcnt\u00fcleri dikkatten ka\u00e7\u0131rmay\u0131n<\/strong><br \/>\nNe yaparsan\u0131z yap\u0131n postan\u0131z Tan\u0131t\u0131m sekmesine d\u00fc\u015f\u00fcyorsa; en az\u0131ndan g\u00f6rsel \u00e7ekicili\u011finiz sayesinde al\u0131c\u0131n\u0131n dikkatini \u00e7ekmeyi ba\u015far\u0131n. Bu \u00f6ncelik verilmesi gereken bir \u015fey olmasa da, e-postalar\u0131n\u0131z\u0131n Tan\u0131t\u0131m sekmesiyle uyumu hale getirilmesi kimseye bir zarar vermez.<\/p>\n<p><strong>2. T\u0131klamalar her zamankinden daha fazla anlam ifade ediyor<\/strong><br \/>\nPazarlamac\u0131lar e-posta ba\u011fl\u0131l\u0131k oranlar\u0131na \u00e7ok fazla g\u00fcvenseler de, i\u015f Tan\u0131t\u0131m sekmesine geldi\u011finde t\u0131klamalar art\u0131k \u00e7ok daha \u00f6nemli. Basit. E-postalar\u0131 a\u00e7\u0131lm\u0131\u015f, t\u0131klanm\u0131\u015f veya yan\u0131tlanm\u0131\u015f bir g\u00f6ndericinin sonraki e-postalar\u0131n\u0131n Tan\u0131t\u0131m sekmesi yerine Birincil Gelen kutusuna d\u00fc\u015fmesi \u00e7ok olas\u0131. E-postalar\u0131n\u0131zdan daha fazla etkile\u015fim almak i\u00e7in, okuyucuyu \u00e7\u00f6z\u00fcn ve i\u00e7eri\u011finizi daha rekabet\u00e7i hale getirin.<\/p>\n<p><strong>3- Muhte\u015fem i\u00e7erikler olu\u015fturun<\/strong><br \/>\nRekabet\u00e7i i\u00e7erikten bahsetmi\u015fken, i\u00e7erik neyin t\u0131klanaca\u011f\u0131n\u0131 veya t\u0131klanmayaca\u011f\u0131n\u0131 belirleyen bir anahtard\u0131r. E-posta olarak g\u00f6nderilmeye lay\u0131k ve al\u0131c\u0131dan d\u00f6n\u00fc\u015f gelece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz muhte\u015fem i\u00e7erikleri Tan\u0131t\u0131m sekmesinden uzak tutabilirsiniz.<\/p>\n<p><strong>4- Segment, Segment, Segment<\/strong><br \/>\n&#8220;Spray and Pray&#8221; methodu art\u0131k Gmail i\u00e7in \u00e7al\u0131\u015fmayacak, &#8211; baz\u0131 pazarlamac\u0131lar bunun hala i\u015fe yarad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor olsalar da, bu durum di\u011fer e-posta sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in \u00e7al\u0131\u015facak anlam\u0131na gelmiyor. Ancak Gmail ve kullan\u0131c\u0131n\u0131n en sevdi\u011fi mesajlar zamanl\u0131, ilgili ve de\u011ferli olanlard\u0131r. E-posta pazarlamalar\u0131n\u0131z\u0131 par\u00e7alara ay\u0131rmak, postan\u0131z\u0131n okunmas\u0131n\u0131 ve Tan\u0131t\u0131m sekmesinden uzak kalmas\u0131n\u0131 sa\u011flar.<\/p>\n<p><strong>5. Abonelerinizden, g\u00f6nderdi\u011finiz postalar\u0131 Birincil Gelen Kutusuna ta\u015f\u0131malar\u0131n\u0131 isteyin<\/strong><br \/>\nSize sad\u0131k aboneleriniz onlardan istedi\u011finiz takdirde postalar\u0131n\u0131z\u0131 Birincil Gelen Kutusuna ta\u015f\u0131yacaklard\u0131r. Bunu yapt\u0131klar\u0131 zaman, t\u00fcm mesajlar\u0131n\u0131z\u0131 Birincil Gelen Kutusunda g\u00f6receklerdir.<\/p>\n<p>Zaten ba\u015far\u0131l\u0131 bir e-posta stratejisi olan pazarlamac\u0131lar\u0131n, Gmail&#8217;in yeni sekmeleri i\u00e7in endi\u015felenmelerine gerek yok, \u00e7\u00fcnk\u00fc zaten postalar\u0131n\u0131n a\u00e7\u0131ld\u0131\u011f\u0131na ve t\u0131kland\u0131\u011f\u0131na dair g\u00fczel bir ge\u00e7mi\u015fleri var. Di\u011ferleri e-posta i\u00e7eriklerini ve stratejilerini d\u00fczenlemek zorundad\u0131rlar.<\/p>\n<p>INBOX m\u00fc\u015fterilerine hizmetini profesyonel seviyede, kolay ve etkin kullan\u0131labilir olarak sunmaktad\u0131r. Sistemi denemek i\u00e7in 30 saniyede \u00fccretsiz hesap olu\u015fturabilirsiniz.<\/p>\n<p>[themo_button text=&#8221;HEMEN \u00dcCRETS\u0130Z BA\u015eLAYIN&#8221; url=&#8221;https:\/\/useinbox.com\/tr\/kaydol\/&#8221; type=&#8221;standard&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-POSTALARINIZIN GMAIL TANITIM SEKMES\u0130NDE SIKI\u015eIP KALMAMASI \u0130\u00c7\u0130N 5 \u0130PUCU Gmail&#8217;in e-postalar\u0131 farkl\u0131 sekmeler i\u00e7inde Tan\u0131t\u0131mlar, Sosyal ve Birincil olarak filtrelemesi \u00e7o\u011fu durumda takdir edilebilir bir durumdur (mesela g\u00fcnl\u00fck Groupon e-postalar\u0131na her an ihtiyac\u0131n\u0131z olmaz ama belki ak\u015fam yeme\u011fine \u00e7\u0131kmak i\u00e7in g\u00f6z atabilirsiniz), ama bazen \u00f6nemli ve de\u011ferli postalar bu filtreye yakalanarak pazarlamac\u0131n\u0131n yo\u011fun ak\u0131\u015f i\u00e7erisinde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8730","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8730"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=8730"}],"version-history":[{"count":1,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8730\/revisions"}],"predecessor-version":[{"id":24129,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8730\/revisions\/24129"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=8730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=8730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=8730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}