{"id":8714,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"https:\/\/useinbox.com\/tr\/?p=3801"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"e-postanin-konu-alaninda-emoji-kullanmak","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/e-postanin-konu-alaninda-emoji-kullanmak\/","title":{"rendered":"E-Postan\u0131n Konu Alan\u0131nda Emoji Kullanmak"},"content":{"rendered":"<p>E-posta pazarlama kampanyalar\u0131n\u0131zda abonelerinizin kampanyay\u0131 g\u00f6rd\u00fc\u011f\u00fc ilk yer konu alan\u0131d\u0131r. Konu alanlar\u0131 s\u0131n\u0131rl\u0131 oldu\u011fu i\u00e7inse \u00e7ok \u015fey ifade etmek zordur. Zordu\u2026 Emojiler hayat\u0131m\u0131za girene kadar.<\/p>\n<p>Emojiler ve semboller sayesinde art\u0131k e-postalar \u00e7ok daha renkli e\u011flenceli ve ilgi \u00e7ekici. Abonelerinize ister onlar\u0131 ? s\u00f6yleyin, ister onlara ?ikram edin.<\/p>\n<p>Bu yaz\u0131m\u0131zda size yeni trendlere nas\u0131l ayak uyduraca\u011f\u0131n\u0131z\u0131 ve nas\u0131l daha \u00e7ok aboneyi kazanaca\u011f\u0131n\u0131z\u0131 g\u00f6sterece\u011fiz. ?<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000080;\"><strong>Neden emojiler?<\/strong><\/span><\/h4>\n<p>E-posta pazarlama d\u00fcnyan\u0131n en etkin pazarlama y\u00f6ntemi olsa da, itiraf etmek laz\u0131m: e-posta biraz s\u0131k\u0131c\u0131d\u0131r. Bunun \u00fcst\u00fcne, gelen kutular\u0131 da \u00e7ok kalabal\u0131k yerlerdir ve biraz uzaktan bak\u0131nca koca bir yaz\u0131 y\u0131\u011f\u0131n\u0131ndan ibarettiler. \u0130\u015fte asl\u0131nda bu m\u00fckemmel pazarlama y\u00f6ntemini daha renkli hale getirmek ve oldu\u011fundan daha da ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in emojiler harika ara\u00e7lard\u0131r. E-posta ba\u015fl\u0131\u011f\u0131n\u0131za ekleyece\u011finiz tek bir emoji bile sizi gelen kutusunda bir ad\u0131m \u00f6ne \u00e7\u0131karacakt\u0131r.<\/p>\n<p>Exparian taraf\u0131ndan yap\u0131lan bir <a href=\"http:\/\/www.experian.com\/blogs\/marketing-forward\/2012\/07\/17\/thinking-about-using-symbols-in-your-email-subject-lines\/\">ara\u015ft\u0131rma<\/a>ya g\u00f6re, e-posta ba\u015fl\u0131klar\u0131nda emoji kullanmay\u0131 deneyen pazarlamac\u0131lar\u0131n %56\u2019s\u0131 \u00e7ok daha y\u00fcksek a\u00e7\u0131lma oranlar\u0131 ald\u0131klar\u0131n\u0131 belirtiyorlar.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3802\" src=\"https:\/\/useinbox.com\/tr\/wp-content\/uploads\/2017\/06\/eposta-pazarlama-sembol.jpg\" alt=\"\" width=\"1360\" height=\"274\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000080;\"><strong>Emojiler kurumsall\u0131\u011f\u0131 bozar m\u0131?<\/strong><\/span><\/h4>\n<p>Emojilerin kurumsal yap\u0131n\u0131za uygun olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Ciddiyeti bozan, \u00e7ocuksu ifadeler gibi g\u00f6r\u00fcnebilirler. Ancak, b\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z biraz zaman\u0131n gerisinde kald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmeniz gerekir. Emojiler hayat\u0131m\u0131za gireli asl\u0131nda \u00e7ok uzun zaman oluyor ve biz fark\u0131na bile varmadan asl\u0131nda hayat\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131 oldular.<\/p>\n<p>G\u00fcnl\u00fck hayat\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc internette ve sosyal medyada ge\u00e7iren, di\u011fer insanlarla ileti\u015fiminin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu uygulamalarla sa\u011flayan 21. y\u00fczy\u0131l nesli i\u00e7in, emojiler tek ba\u015f\u0131na bir dil demek. \u00dcstelik bu \u00e7ok evrensel bir dil. \u00d6yle ki, art\u0131k D\u00fcnya Emoji G\u00fcn\u00fc diye bir g\u00fcn bile var!<\/p>\n<p>Hepsi bir yana, art\u0131k egemenli\u011fini ilan etmi\u015f evrensel kullan\u0131mlara ayak uydurmamak, pazarlama d\u00fcnyas\u0131nda yap\u0131labilecek en b\u00fcy\u00fck hatad\u0131r. Bu hata asl\u0131nda kurumsal kimli\u011finize daha \u00e7ok zarar verir.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000080;\"><strong>Emojiler spam filtrelerine tak\u0131lmaz m\u0131?<\/strong><\/span><\/h4>\n<p>Bu asl\u0131nda \u00e7ok yerinde bir soru. Spam konusundaki di\u011fer t\u00fcm etmenler gibi, cevab\u0131 kesin olmamakla birlikte, e-posta servis sa\u011flay\u0131c\u0131lar\u0131n\u0131n da bu yeni trende ayak uydurduklar\u0131 g\u00f6r\u00fcl\u00fcyor. Hatta Gmail ba\u015fta olmak \u00fczere \u00e7o\u011fu servis sa\u011flay\u0131c\u0131s\u0131n\u0131n kendi emoji alfabeleri ve simgeleri dahi var. Ancak, buna izin vermeyen baz\u0131 servis sa\u011flay\u0131c\u0131lar\u0131 kampanya ba\u015fl\u0131klar\u0131n\u0131z\u0131 bozuk bir \u015fekilde g\u00f6sterebilir veya sizi spam filtrelerinin ac\u0131mas\u0131z kollar\u0131na teslim edebilir.<\/p>\n<p>Yine de e-postalar\u0131n tamam\u0131na yak\u0131n\u0131n\u0131n bilinen e-posta servis sa\u011flay\u0131c\u0131lar\u0131 (ESP) veya onlara entegre edilmi\u015f kurumsal hesaplar taraf\u0131ndan a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 bilmelisiniz. A\u015fa\u011f\u0131daki grafikte de g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, genel olarak emojiler y\u00fcz\u00fcnden spam filtrelerinden endi\u015felenmenize \u00e7ok da gerek yok.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3803\" src=\"https:\/\/useinbox.com\/tr\/wp-content\/uploads\/2017\/06\/servise-g\u00f6re-e-posta-a\u00e7\u0131lma-oranlar\u0131-2017.png\" alt=\"\" width=\"608\" height=\"364\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000080;\"><strong>UNUTMAYIN!<\/strong><\/span><\/h4>\n<p>Emojiler spam filtrelerini \u00e7ok etkilemiyor olsa da, daha \u00f6nce sizden gelen bir e-postay\u0131 a\u00e7mam\u0131\u015f ki\u015filer g\u00fcvenlikle alakal\u0131 nedenlerden dolay\u0131 emojilerinizi \u2610 bu \u015fekilde g\u00f6rebilir. Bunun bir di\u011fer nedeni de sizin hatal\u0131 bir i\u015flem yapman\u0131z olabilir. Bu y\u00fczden t\u00fcm g\u00f6nderimlerinizden \u00f6nce e-postalar\u0131 test etmeyi unutmay\u0131n.<\/p>\n<p>Ayr\u0131ca, \u00e7a\u011fa ayak uydurmay\u0131 reddetti\u011finiz s\u00fcrece pazarlama kampanyalar\u0131n\u0131zdan \u00e7ok b\u00fcy\u00fck bir gelir elde etmeyi de beklememelisiniz. Abonelerinize m\u00fckemmel f\u0131rsatlar sunuyor olabilirsiniz. Ama her \u015feyden \u00f6nce bu sunu\u015fu satman\u0131z gerekti\u011fini sak\u0131n akl\u0131n\u0131zdan \u00e7\u0131karmay\u0131n.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/useinbox.com\/tr\/kaydol\/\">\u015eimdi e-posta pazarlamada her \u015feyin en iyisini yapmak i\u00e7in \u00fccretsiz \u00fcye olun.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlama kampanyalar\u0131n\u0131zda abonelerinizin kampanyay\u0131 g\u00f6rd\u00fc\u011f\u00fc ilk yer konu alan\u0131d\u0131r. Konu alanlar\u0131 s\u0131n\u0131rl\u0131 oldu\u011fu i\u00e7inse \u00e7ok \u015fey ifade etmek zordur. Zordu\u2026 Emojiler hayat\u0131m\u0131za girene kadar. Emojiler ve semboller sayesinde art\u0131k e-postalar \u00e7ok daha renkli e\u011flenceli ve ilgi \u00e7ekici. Abonelerinize ister onlar\u0131 ? s\u00f6yleyin, ister onlara ?ikram edin. Bu yaz\u0131m\u0131zda size yeni trendlere nas\u0131l ayak uyduraca\u011f\u0131n\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8714","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8714"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=8714"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8714\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=8714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=8714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=8714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}