{"id":8249,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"https:\/\/useinbox.com\/tr\/?p=8249"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"pre-header-nedir","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/pre-header-nedir\/","title":{"rendered":"Pre-header Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r?"},"content":{"rendered":"

E-posta pazarlama yapanlar i\u00e7in en s\u0131k kar\u015f\u0131la\u015f\u0131lan terimlerden bir tanesi pre-header\u2019d\u0131r. Al\u0131nan bir e-postan\u0131n, ba\u015fl\u0131\u011f\u0131ndan hemen sonra g\u00f6sterilen bu alan, bir anlamda e-posta pazarlaman\u0131z\u0131n ba\u015flad\u0131\u011f\u0131 noktad\u0131r. Bir ba\u015fl\u0131ktan daha fazlas\u0131n\u0131 ifade edebilece\u011finiz bu k\u0131s\u0131tl\u0131 alan sayesinde, al\u0131c\u0131lar\u0131n dikkatini \u00e7ekebilir ve a\u00e7\u0131l\u0131\u015f oranlar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Pre-header alan\u0131n\u0131n neden ve nas\u0131l d\u00fczenlenmesi gerekti\u011fi konusunda t\u00fcm detaylar\u0131 bu k\u0131sa makalede bulabilirsiniz.<\/span><\/p>\n

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Pre-header neden \u00f6nemlidir?<\/span><\/h4>\n

Pre-header alan\u0131 yaln\u0131zca pazarlama a\u00e7\u0131s\u0131ndan de\u011fil, teknik olarak da \u00f6nem ta\u015f\u0131yan bir aland\u0131r. Bu alan d\u00fczenlenmedi\u011fi takdirde, al\u0131c\u0131lar e-posta ba\u015fl\u0131\u011f\u0131n\u0131n ard\u0131ndan anlams\u0131z kodlar veya kampanya i\u00e7eri\u011fiyle ilgisi olmayan yaz\u0131lar g\u00f6r\u00fcrler.\u00a0<\/span><\/p>\n

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\u0130yi bir e-posta pazarlama kampanyas\u0131, hen\u00fcz ilk g\u00f6r\u00fc\u015fte bir kullan\u0131c\u0131y\u0131 cezbetmelidir. Ancak bu sayede al\u0131c\u0131lar bir e-postay\u0131 a\u00e7ar ve potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcrler. Bunu sa\u011flayabilmenin ilk ko\u015fuluysa, bir al\u0131c\u0131n\u0131n e-postay\u0131 ald\u0131\u011f\u0131nda ilgisini \u00e7ekecek bir yaz\u0131 g\u00f6rmesidir. \u0130\u015fte pre-header alan\u0131, bunu yapabilmenin hem tek hem de en iyi yoludur.<\/p>\n

Cihazdan cihaza ve ki\u015filerin kullan\u0131m tercihlerine g\u00f6re de\u011fi\u015fse de, pre-header alan\u0131 her ko\u015fulda \u00e7ok k\u0131s\u0131tl\u0131 bir aland\u0131r. Dolay\u0131s\u0131yla burada d\u00fczenlenecek olan yaz\u0131n\u0131n da birka\u00e7 kelimede ilgi \u00e7ekici bir i\u00e7erik sunmas\u0131 gerekir. <\/span><\/p>\n

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<\/h4>\n

Pre-header alan\u0131 hakk\u0131nda ipu\u00e7lar\u0131<\/span><\/h4>\n

Burada verilecek bilginin uzunluk s\u0131n\u0131r\u0131 pazarlama uzmanlar\u0131 i\u00e7in olduk\u00e7a kritiktir. Litmus\u2019un ara\u015ft\u0131rmas\u0131na g\u00f6re a\u015fa\u011f\u0131da verilen bilgiler, hangi mobil cihazlarda ne kadar uzunlukta \u00fcst ba\u015fl\u0131klar girilebilece\u011fini g\u00f6steriyor:<\/p>\n

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Kaynak: Litmus<\/a><\/p>\n

*Bu karakter say\u0131lar\u0131 telefon sahibi kullan\u0131c\u0131lar\u0131n yaz\u0131 ayarlar\u0131ndaki tercihlerine g\u00f6re ve yeni \u00e7\u0131kan modellere g\u00f6re de\u011fi\u015febilmektedir. Bu \u00e7al\u0131\u015fma sonu\u00e7lar\u0131 2016 y\u0131l\u0131 sonundaki ara\u015ft\u0131rma temel al\u0131narak haz\u0131rlanm\u0131\u015ft\u0131r.<\/em><\/p><\/blockquote>\n

G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, karakter say\u0131s\u0131 cihazdan cihaza de\u011fi\u015fse de, 40-50 karakter aral\u0131\u011f\u0131nda tutulan bir \u00fcst ba\u015fl\u0131k g\u00f6nderilen e-postalar\u0131n sat\u0131\u015f g\u00fcc\u00fcn\u00fc kesinlikle olumlu etkileyecektir. Tabi \u015funu da unutmamak gerek ki \u00fcst ba\u015fl\u0131k e-postan\u0131n konu ba\u015fl\u0131\u011f\u0131yla ve bunlar da i\u00e7erikle birbirini tamamlay\u0131c\u0131 nitelikte olmal\u0131d\u0131r.<\/p>\n

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Pre-header nas\u0131l d\u00fczenlenir?<\/h4>\n

Genel itibariyle, pre-header alan\u0131 e-postan\u0131n i\u00e7eri\u011fine g\u00f6re kendi kendine d\u00fczenlenmi\u015f halde olu\u015fur. Ancak, bu \u00e7o\u011funlukla okuyucu i\u00e7in anla\u015f\u0131lmaz kodlar veya pazarlama dilinden uzak, etkisiz i\u00e7erikler anlam\u0131na gelir. Test etti\u011finizde pre-header alan\u0131 zaten yeterince etkin bir intibah b\u0131rak\u0131yorsa, buna u\u011fra\u015fman\u0131za gerek yok. Ancak pre-header’\u0131 d\u00fczenlemeye ihtiyac\u0131n\u0131z varsa, bu durumda ufak bir kodlama yapman\u0131z gerek. Bunun i\u00e7in a\u015fa\u011f\u0131daki kodu kullanman\u0131z yeterlidir:<\/p>\n

<body<\/span>><\/span><span<\/span>>Pre-header<\/em><\/span<\/span><\/span>><\/span><\/p><\/blockquote>\n

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\"\"<\/p>\n

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E\u011fer INBOXBrush<\/a><\/strong> ile e-posta i\u00e7eri\u011finizi haz\u0131rl\u0131yorsan\u0131z, pre-header alan\u0131n\u0131 yaln\u0131zca mod\u00fcl i\u00e7erisindeki pre-header d\u00fczenleme alan\u0131na istedi\u011finiz yaz\u0131y\u0131 girerek d\u00fczeleyebilirsiniz.<\/p>\n

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 <\/p>\n

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Pre-header alan\u0131n\u0131 saklama<\/h4>\n

Baz\u0131 g\u00f6ndericiler bir e-posta pazarlama stratejisi olarak pre-header alan\u0131n\u0131 tamamen saklamaktad\u0131r. Bunu yapabilmek i\u00e7in HTML d\u00fczenlemesinde a\u015fa\u011f\u0131daki kodlamay\u0131 kullanabilirsiniz:<\/p>\n

<style<\/span> type<\/span>=“text\/css<\/span>“<\/span>>
\nspan<\/span>.preheader<\/span> { display<\/span>: none !important<\/span><\/span>;<\/span> }
\n<\/style<\/span>>
\n<\/head<\/span>>
\n<body<\/span>><\/span><span<\/span> class<\/span>=“preheader<\/span>“<\/span>><\/span>pre-header alan\u0131na yaz\u0131lacak olan yaz\u0131<\/em>
\n<\/span<\/span>>
\n<\/span><\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

E-posta pazarlama yapanlar i\u00e7in en s\u0131k kar\u015f\u0131la\u015f\u0131lan terimlerden bir tanesi pre-header\u2019d\u0131r. Al\u0131nan bir e-postan\u0131n, ba\u015fl\u0131\u011f\u0131ndan hemen sonra g\u00f6sterilen bu alan, bir anlamda e-posta pazarlaman\u0131z\u0131n ba\u015flad\u0131\u011f\u0131 noktad\u0131r. Bir ba\u015fl\u0131ktan daha fazlas\u0131n\u0131 ifade edebilece\u011finiz bu k\u0131s\u0131tl\u0131 alan sayesinde, al\u0131c\u0131lar\u0131n dikkatini \u00e7ekebilir ve a\u00e7\u0131l\u0131\u015f oranlar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Pre-header alan\u0131n\u0131n neden ve nas\u0131l d\u00fczenlenmesi gerekti\u011fi konusunda t\u00fcm detaylar\u0131 bu k\u0131sa […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8249","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8249"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=8249"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8249\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=8249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=8249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=8249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}