{"id":7676,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxakademi.com\/?p=7676"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"e-posta-pazarlamasinin-omru-tukendi-mi","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/e-posta-pazarlamasinin-omru-tukendi-mi\/","title":{"rendered":"E-posta pazarlamas\u0131n\u0131n \u00f6mr\u00fc t\u00fckendi mi?"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131z\u0131na yeti\u015filemeyen teknolojisinde ve her \u015feyi k\u0131sa s\u00fcrede bir k\u00f6\u015feye b\u0131rakan t\u00fcketim toplumunda, 2000\u2019lerdeki e-posta kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ile beraber alt\u0131n \u00e7a\u011f\u0131n\u0131 ya\u015fam\u0131\u015f oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen e-posta ile pazarlaman\u0131n; art\u0131k spam filtreleri ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi sonucu bir pazarlama metodu olarak zaman\u0131n\u0131 doldurdu\u011fu \u00e7ok yayg\u0131n bir d\u00fc\u015f\u00fcnce.<\/p>\n

Peki, bu ne kadar do\u011fru? Ger\u00e7ekten e-posta yoluyla pazarlama art\u0131k i\u015fletmelere yat\u0131r\u0131m\u0131 kar\u015f\u0131layacak bir getiri b\u0131rakm\u0131yor mu? At\u0131lan e-postalar\u0131n hepsi art\u0131k kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fclmeden dahi engelleniyor mu? Elbette hay\u0131r.<\/strong><\/p>\n

E-posta pazarlamas\u0131na dair bu tabuyu y\u0131kmak i\u00e7in fark\u0131na var\u0131lmas\u0131 gereken en \u00f6nemli ger\u00e7ek \u015fu: art\u0131k bu pazarlama modelinin kendine ait bir profesyonel pazar\u0131 var ve bu i\u015fi do\u011fru yapmay\u0131 ba\u015farabilenler hala yat\u0131r\u0131mlar\u0131n\u0131n onlarca kat\u0131 getiriyi kendi i\u015fletmeleri i\u00e7in sa\u011flayabiliyorlar. Bu profesyonelle\u015fmenin sebebiyse bizzat ba\u015fl\u0131kta yer alan \u201cAcaba art\u0131k \u00f6mr\u00fc t\u00fckendi mi?\u201d d\u00fc\u015f\u00fcncesi.<\/p>\n

 <\/p>\n

Pazar\u0131n Geli\u015fimi<\/span><\/strong><\/h4>\n

Ge\u00e7ti\u011fimiz y\u0131llar i\u00e7erisinde e-posta yoluyla pazarlaman\u0131n k\u00f6t\u00fc ama\u00e7l\u0131 reklam ve i\u00e7erikler taraf\u0131ndan suistimal edilmesi sonucu, ger\u00e7ekten pazarlama yapmaya ihtiya\u00e7 duyan \u00f6zellikle kurumsal firmalar, yat\u0131r\u0131m maliyeti olduk\u00e7a d\u00fc\u015f\u00fck olan bu y\u00f6ntemin s\u00fcrd\u00fcr\u00fclebilmesi i\u00e7in \u00e7ok daha analitik \u00e7al\u0131\u015fmalara ba\u015fvurdular. Bunun sonucunda da kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ve ilgi alanlar\u0131na g\u00f6re ortaya \u00e7\u0131kar\u0131lan \u201cki\u015fiselle\u015ftirilmi\u015f e-posta pazarlamas\u0131\u201d<\/strong> sayesinde bu pazarlama y\u00f6nteminde b\u00fcy\u00fck de\u011fi\u015fiklikler oldu. Bu durum hem spam olmaktan kurtulmay\u0131 ba\u015farabilen i\u015fletmelerin bir marka itibar\u0131 yaratabilmesi a\u00e7\u0131s\u0131ndan i\u015fletmelerin i\u015fine yarad\u0131; hem de ay\u0131 zamanda gelirlerini kayda de\u011fer bi\u00e7imde art\u0131rmalar\u0131n\u0131 sa\u011flad\u0131.<\/p>\n

Ayn\u0131 zamanda bu durum internet kullan\u0131c\u0131s\u0131 olan potansiyel m\u00fc\u015fterilere de \u00e7ok say\u0131da fayda sa\u011flad\u0131.<\/strong> Art\u0131k i\u015fletmelerin hizmet veya \u00fcr\u00fcn sat\u0131\u015f\u0131 i\u00e7in ki\u015fiselle\u015ftirilmi\u015f y\u00f6ntemler uygulamas\u0131 ile beraber, potansiyel m\u00fc\u015fteriler yaln\u0131zca kendi ilgi alanlar\u0131na uygun reklamlar\u0131 g\u00f6rmeye ve hatta kendi alanlar\u0131na g\u00f6re dizayn edilmi\u015f f\u0131rsatlardan faydalanmaya ba\u015flad\u0131lar. \u00d6zetle win-win<\/strong> (her iki taraf\u0131n da kazand\u0131\u011f\u0131)<\/em> bir market a\u00e7\u0131\u011fa \u00e7\u0131km\u0131\u015f oldu.<\/p>\n

 <\/p>\n

Sosyal Medya Furyas\u0131 ve Dijital Pazarlama<\/strong><\/span><\/h4>\n

Bundan yakla\u015f\u0131k 10 y\u0131l \u00f6nce sosyal medya siteleri k\u00fcresel \u00e7apta yayg\u0131nla\u015fmaya ba\u015flad\u0131\u011f\u0131nda, t\u0131pk\u0131 normal insanlar gibi bir\u00e7ok pazarlama ve strateji uzman\u0131 da yeni trendin art\u0131k bu olaca\u011f\u0131n\u0131 ve pazarlaman\u0131n sosyal medya kaynaklar\u0131 \u00fczerinden y\u00fcr\u00fct\u00fclece\u011fini; e-postalar\u0131nsa yava\u015f yava\u015f ge\u00e7erlili\u011fini yitirece\u011fini d\u00fc\u015f\u00fcnd\u00fc. Ancak bug\u00fcn gelinen noktada en b\u00fcy\u00fck sosyal medya uzmanlar\u0131 ve siteleri bile kendi e-posta veritabanlar\u0131n\u0131 olu\u015fturup, e-posta yoluyla pazarlaman\u0131n gelirleri i\u00e7erisindeki pay\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n

E-posta ile pazarlaman\u0131n \u00f6mr\u00fcn\u00fc doldurmad\u0131\u011f\u0131n\u0131; hatta dijital pazarlama y\u00f6ntemleri i\u00e7erisinde taht\u0131n\u0131 korudu\u011funu anlamak i\u00e7in en basit y\u00f6ntem tabi ki bilimsel veriler \u0131\u015f\u0131\u011f\u0131nda toplanm\u0131\u015f istatistikleri incelemek olur.<\/p>\n

Her \u015feyden \u00f6nce i\u015fin m\u00fc\u015fteri taraf\u0131na bak\u0131nca, potansiyel m\u00fc\u015fterilerin %63<\/strong>\u2019\u00fcn\u00fcn f\u0131rsat bildirimlerini e-posta yoluyla almay\u0131 tercih ettiklerini g\u00f6r\u00fcyoruz. (Adobe, 2015<\/a>) Bunda internet eri\u015fiminin ve e-postalar\u0131 kontrol etmenin art\u0131k mobil cihazlar<\/strong> sayesinde \u00e7ok daha kolay hale gelmesinin de b\u00fcy\u00fck bir etkisi var. Sabah kalkt\u0131\u011f\u0131nda ilk i\u015f olarak, yata\u011f\u0131n\u0131n i\u00e7erisindeyken uyanmak i\u00e7in ve ya g\u00fcn i\u00e7erisinde olu\u015fan bo\u015f vakitlerde insanlar e-postalar\u0131n\u0131 da kontrol ediyor ve ilgilerini \u00e7ekecek \u015fekilde d\u00fczenlenmi\u015f, g\u00fcven de veren e-postalar i\u00e7in eskisinden daha \u00e7ok zaman ay\u0131r\u0131yor.<\/p>\n

\u0130\u015fin \u2018pazar\u2019 k\u0131sm\u0131ndaysa, e-posta pazarlaman\u0131n art\u0131k sonuna gelindi\u011finin d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc y\u0131llar olan 2010\u2019dan beri, e-posta ile pazarlaman\u0131n toplam pazar de\u011feri $1.5 milyardan, $6 milyarl\u0131k<\/strong> bir hacme y\u00fckselmi\u015f durumda.<\/p>\n

 <\/p>\n

\u00d6zetle, e-posta yoluyla pazarlama yapmak art\u0131k strateji, planlama ve pazarlama uzmanlar\u0131 i\u00e7in san\u0131lan\u0131n aksine eskisinden daha g\u00fcvenilir bir yat\u0131r\u0131m ve toplam pazar i\u00e7erisindeki yeri gittik\u00e7e b\u00fcy\u00fcyor. Bundan isteyen her giri\u015fimci faydalanabilir; yeter ki profesyonel bir ekiple \u00e7al\u0131\u015f\u0131ls\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131z\u0131na yeti\u015filemeyen teknolojisinde ve her \u015feyi k\u0131sa s\u00fcrede bir k\u00f6\u015feye b\u0131rakan t\u00fcketim toplumunda, 2000\u2019lerdeki e-posta kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ile beraber alt\u0131n \u00e7a\u011f\u0131n\u0131 ya\u015fam\u0131\u015f oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen e-posta ile pazarlaman\u0131n; art\u0131k spam filtreleri ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi sonucu bir pazarlama metodu olarak zaman\u0131n\u0131 doldurdu\u011fu \u00e7ok yayg\u0131n bir d\u00fc\u015f\u00fcnce. Peki, bu ne kadar do\u011fru? Ger\u00e7ekten e-posta yoluyla pazarlama […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7676","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7676"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7676"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7676\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}