{"id":7161,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxmailmarketing.com\/blog\/?p=525"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"2012%e2%80%b2nin-son-ceyreginde-e-posta-basina-elde-edilen-kazanc-14-cent","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/2012%e2%80%b2nin-son-ceyreginde-e-posta-basina-elde-edilen-kazanc-14-cent\/","title":{"rendered":"2012\u2032nin Son \u00c7eyre\u011finde E-posta Ba\u015f\u0131na Elde Edilen Kazan\u00e7 14 Cent"},"content":{"rendered":"

E-posta pazarlaman\u0131n\u00a0dijital pazarlamada \u00f6nemi son d\u00f6nemlerde daha da art\u0131yor. 2011\u2032in ayn\u0131 d\u00f6nemi ile k\u0131yaslad\u0131\u011f\u0131m\u0131z zaman, e-postalar\u0131n \u015firketlerin gelirlerine olan katk\u0131s\u0131\u00a02012\u2032in 4. \u00e7eyre\u011finde %7,6 artt\u0131<\/strong>. E-posta g\u00f6nderiminde ise \u00f6nceki y\u0131la g\u00f6re\u00a0%21,4\u2032l\u00fck bir art\u0131\u015f<\/strong>\u00a0g\u00f6steren sekt\u00f6r ise seyahat end\u00fcstrisi oldu.<\/p>\n

Experian Marketing Service<\/strong>\u2018in haz\u0131rlad\u0131\u011f\u0131\u00a0rapora\u00a0g\u00f6re, g\u00f6nderilen e-postalar\u0131n de\u011ferleri her y\u0131l d\u00fczenli olarak art\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde bu rakam\u00a013 centten, 14 cente<\/strong>\u00a0y\u00fckseldi. Ortalama e-posta pazarlamas\u0131ndaki iletilerinden yap\u0131lan sipari\u015flerin de\u011feri ise bu \u00e7eyrekte\u00a0%12 artarak 160,99 dolardan 180,25 dolara<\/strong>\u00a0y\u00fckseldi.<\/p>\n

 <\/p>\n

Ara\u015ft\u0131rma,\u00a0Experian CheetahMail<\/strong>\u2018in m\u00fc\u015fterileri aras\u0131ndan yap\u0131lan ara\u015ft\u0131rmada ortaya \u00e7\u0131kan di\u011fer bilgiler aras\u0131nda yollanan e-posta miktar\u0131n\u0131n\u00a0%5,4 oran\u0131nda artt\u0131\u011f\u0131n\u0131<\/strong>\u00a0da g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131lar\u0131n gelen e-postalara olan yakla\u015f\u0131m\u0131n\u0131n da iyi y\u00f6nde de\u011fi\u015ftini g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu ara\u015ft\u0131rmada, a\u00e7\u0131lan e-postalar\u0131n toplam a\u00e7\u0131lma oran\u0131\u00a0%15,3\u2032ten %23,6\u2032ya \u00e7\u0131karken<\/strong>, e-posta listesinden \u00e7\u0131kma oranlar\u0131\u00a0%17,1\u2032den %0,13\u2032e<\/strong>\u00a0d\u00fc\u015ft\u00fc.<\/p>\n

 <\/p>\n

Cumartesi ve Pazar<\/strong>\u00a0g\u00fcnleri, e-postalar\u0131n en \u00e7ok a\u00e7\u0131ld\u0131\u011f\u0131, t\u0131kland\u0131\u011f\u0131 ve e-postalardan sa\u011flanan i\u015flem hacminin ve gelirin en \u00e7ok oldu\u011fu g\u00fcnler olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u0131klanma oran\u0131n\u0131n tavan yapt\u0131\u011f\u0131 g\u00fcn ise\u00a0Cuma<\/strong>. Genel olarak bak\u0131ld\u0131\u011f\u0131nda ise e-postalar\u0131n en \u00e7ok etkile\u015fim ald\u0131\u011f\u0131 saatler ise\u00a020:00 \u2013 23:59 ile 24:00 \u2013 04:00<\/strong>\u00a0aras\u0131 olarak belirtiliyor.<\/p>\n

 <\/p>\n

Son d\u00f6nemlerde\u00a0spam konusuna \u00f6zen g\u00f6steren \u015firketler, bu konudaki meyveleri toplamaya ba\u015fl\u0131yor diyebiliriz. Yanl\u0131\u015f bir e-posta pazarlama stratejisi izleyenler, kullan\u0131c\u0131lar\u0131n gelen kutusunu\u00a0\u00e7\u00f6pl\u00fc\u011fe \u00e7evirebilir\u00a0ve marka kimliklerine zarar verebilirler. Ge\u00e7ti\u011fimiz hafta i\u00e7inde spam konusunda adeta bir\u00e7ok \u015firkete \u00f6rnek olabilecek bir davran\u0131\u015f sergileyen\u00a0Fab.com, e-postalar\u0131n\u0131 a\u00e7mayan bir kullan\u0131c\u0131s\u0131na, onun gelen kutusunu kirletmemek i\u00e7in kullan\u0131c\u0131y\u0131 listeden \u00e7\u0131kard\u0131klar\u0131n\u0131 belirten bir posta\u00a0yollam\u0131\u015ft\u0131. \u015eirketlerin spam konusuna verdi\u011fi \u00f6zen de kullan\u0131c\u0131lar\u0131n markalara olan ilgisini art\u0131r\u0131r.<\/p>\n


\n<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

E-posta pazarlaman\u0131n\u00a0dijital pazarlamada \u00f6nemi son d\u00f6nemlerde daha da art\u0131yor. 2011\u2032in ayn\u0131 d\u00f6nemi ile k\u0131yaslad\u0131\u011f\u0131m\u0131z zaman, e-postalar\u0131n \u015firketlerin gelirlerine olan katk\u0131s\u0131\u00a02012\u2032in 4. \u00e7eyre\u011finde %7,6 artt\u0131. E-posta g\u00f6nderiminde ise \u00f6nceki y\u0131la g\u00f6re\u00a0%21,4\u2032l\u00fck bir art\u0131\u015f\u00a0g\u00f6steren sekt\u00f6r ise seyahat end\u00fcstrisi oldu. Experian Marketing Service\u2018in haz\u0131rlad\u0131\u011f\u0131\u00a0rapora\u00a0g\u00f6re, g\u00f6nderilen e-postalar\u0131n de\u011ferleri her y\u0131l d\u00fczenli olarak art\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde bu rakam\u00a013 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7161","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7161"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7161"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7161\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}