Twitter\u2019da yakla\u015f\u0131k 2 haftad\u0131r yo\u011fun olarak payla\u015f\u0131lan bu yaz\u0131ya denk gelmeyen okuyucular\u0131m\u0131z i\u00e7in McKinsey\u2018ye ait olan ara\u015ft\u0131rmaya, Inbox Mail\u2019de de yer vermek istedik.<\/p>\n
D\u00fcnyaca \u00fcnl\u00fc dan\u0131\u015fmanl\u0131k firmas\u0131 McKinsey\u2019nin hemen a\u015fa\u011f\u0131da bulabilece\u011finiz ara\u015ft\u0131rmas\u0131na g\u00f6re internet kullan\u0131c\u0131lar\u0131n\u0131 kazanmak i\u00e7in en do\u011fru kanal, organik arama. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 15\u2018in \u00fczerinde bir b\u00f6l\u00fcm\u00fc bir \u00fcr\u00fcn ya da hizmeti organik olarak ararken \u2018m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcyor\u2019. E-posta pazarlamas\u0131 kanal\u0131yla kullan\u0131c\u0131 kazan\u0131m\u0131 da 2010 y\u0131l\u0131ndan itibaren b\u00fcy\u00fck bir ivmeyle art\u0131\u015fa ge\u00e7mi\u015f ve \u015fu an y\u00fczde 7 seviyesinde seyrediyor.<\/p>\n
Grafikte \u015fa\u015f\u0131rt\u0131c\u0131 olan ise Facebook ve Twitter gibi sosyal a\u011flar. McKinsey\u2019nin ara\u015ft\u0131rmas\u0131na g\u00f6re Facebook ve Twitter ise y\u00fczde 1\u2032in \u00e7ok \u00e7ok alt\u0131nda d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahipler. Tabii ki t\u00fcm bu rakamlar m\u00fc\u015fteri kazan\u0131m\u0131 do\u011frultusunda belirlenmi\u015f.<\/p>\n
Facebook ve Twitter gibi sosyal medya kanallar\u0131n\u0131n m\u00fc\u015fteri ile ileti\u015fim halinde olmak, marka olu\u015fturmak ve son geli\u015fmelerden m\u00fc\u015fterileri haberdar etmek noktalar\u0131nda \u00f6nemi yads\u0131namaz. Ancak konu m\u00fc\u015fteri kazan\u0131m\u0131 oldu\u011funda herkesin g\u00f6z\u00fcnde bir \u2018klasik\u2019 haline gelen e-postalar, 40 kat daha etkili oluyor.<\/p>\n
\u0130nsanlar\u0131n y\u00fczde 91\u2032i her g\u00fcn e-posta kutusunu kontrol ediyor
\nMcKinsey\u2019nin verdi\u011fi bilgiye g\u00f6re ABD\u2019de insanlar\u0131n y\u00fczde 91\u2018i e-posta\u2019lar\u0131n\u0131 g\u00fcnl\u00fck olarak kontrol ediyor. Bu arada e-posta pazarlamas\u0131nda ise ku\u015fkusuz mobil uyumluluk, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve kapmanya i\u00e7in \u00f6zel olarak haz\u0131rlanm\u0131\u015f a\u00e7\u0131l\u0131\u015f sayfalar\u0131 gibi konular \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Orta vadede de bu gibi kriterlere dikkat edildi\u011fi taktirde e-posta pazarlamas\u0131n\u0131n sosyal medya kanallar\u0131na g\u00f6re m\u00fc\u015fteri kazanma noktas\u0131nda daha \u00f6nde olaca\u011f\u0131n\u0131 tahmin edebiliriz.<\/p>\n
Kaynak:\u00a0http:\/\/www.mckinsey.com\/insights\/marketing_sales\/why_marketers_should_keep_sending_you_emails<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter\u2019da yakla\u015f\u0131k 2 haftad\u0131r yo\u011fun olarak payla\u015f\u0131lan bu yaz\u0131ya denk gelmeyen okuyucular\u0131m\u0131z i\u00e7in McKinsey\u2018ye ait olan ara\u015ft\u0131rmaya, Inbox Mail\u2019de de yer vermek istedik. D\u00fcnyaca \u00fcnl\u00fc dan\u0131\u015fmanl\u0131k firmas\u0131 McKinsey\u2019nin hemen a\u015fa\u011f\u0131da bulabilece\u011finiz ara\u015ft\u0131rmas\u0131na g\u00f6re internet kullan\u0131c\u0131lar\u0131n\u0131 kazanmak i\u00e7in en do\u011fru kanal, organik arama. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 15\u2018in \u00fczerinde bir b\u00f6l\u00fcm\u00fc bir \u00fcr\u00fcn ya da hizmeti organik […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/680"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/680\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}