{"id":221,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxmailmarketing.com\/blog\/?p=221"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"e-mail-marketingde-acilma-oranlarini-neler-etkiliyor","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/e-mail-marketingde-acilma-oranlarini-neler-etkiliyor\/","title":{"rendered":"E-mail Marketing’de A\u00e7\u0131lma Oranlar\u0131n\u0131 Neler Etkiliyor?"},"content":{"rendered":"

\u00d6ncelikle belirtmeliyim ki, e-posta pazarlamada standart olarak e-posta a\u00e7\u0131lma oran\u0131 yoktur.<\/p>\n

Baz\u0131 ki\u015filer d\u00fcnyadaki e-posta a\u00e7\u0131lma oran\u0131n\u0131 ortalama %11 \u2013 %15 olarak g\u00f6r\u00fcr ama bu da ger\u00e7e\u011fi bence yans\u0131tm\u0131yor. A\u015fa\u011f\u0131da detaylar\u0131n\u0131 verece\u011fim bir\u00e7ok nedenden dolay\u0131 e-b\u00fcltenlerinizin a\u00e7\u0131lma oranlar\u0131 artabilmekte veya azalabilmektedir.<\/p>\n

E-b\u00fcltenlerinizin a\u00e7\u0131lma oran\u0131n\u0131 %100 oran\u0131nda etkileyen fakt\u00f6r ki\u015filerdir. \u00c7\u00fcnk\u00fc e-b\u00fcltenlerinize tepki verenler onlard\u0131r.<\/p>\n

Dolay\u0131s\u0131yla e-b\u00fclteninizin JUNK\u2019a d\u00fc\u015fmesi, a\u00e7\u0131lma oran\u0131n\u0131z\u0131 do\u011frudan etkilemez. \u00c7\u00fcnk\u00fc fark ettiyseniz, g\u00fcn\u00fcm\u00fczde art\u0131k neredeyse herkes JUNK kutusuna da bak\u0131p buraya ilgisini \u00e7ekecek veya tan\u0131d\u0131\u011f\u0131 bir e-postan\u0131n d\u00fc\u015f\u00fcp d\u00fc\u015fmedi\u011fini kontrol ediyor.<\/p>\n

E-B\u00fcltenlerin A\u00e7\u0131lma Say\u0131s\u0131n\u0131 ve Oranlar\u0131 Neler Etkiliyor?<\/strong><\/p>\n

E-posta Adresleri:<\/strong>\u00a0Yukar\u0131da da belirtti\u011fim gibi, a\u00e7\u0131lmay\u0131 etkileyen en \u00f6nemli fakt\u00f6r e-posta adreslerinin sahipleridir.<\/p>\n

Dolay\u0131s\u0131yla elinizdeki e-posta listesindeki adreslerin ka\u00e7 y\u0131l \u00f6nce topland\u0131\u011f\u0131n\u0131, izinli olarak al\u0131n\u0131p al\u0131nmad\u0131\u011f\u0131n\u0131, i\u015fletmenizle ilgileri ve alakalar\u0131n\u0131 inceleyip kontrol edin.
\nE\u011fer ki \u00fcye listesi g\u00fcncellenmi\u015fse, ve kullan\u0131lmayan ya da hatal\u0131 e-posta adresleri listeden \u00e7\u0131kar\u0131ld\u0131ysa ve liste izinli olarak olu\u015fturulduysa; e-b\u00fcltenlerinizin a\u00e7\u0131lma oranlar\u0131 biraz daha y\u00fckselecek, ama di\u011fer fakt\u00f6rler de b\u00fcy\u00fck etkiye sahip olacakt\u0131r.<\/p>\n

Konu Ba\u015fl\u0131\u011f\u0131:<\/strong>\u00a0E-posta pazarlamada yap\u0131lan en b\u00fcy\u00fck hatalardan biri, konu ba\u015fl\u0131\u011f\u0131n\u0131n rastgele yaz\u0131lmas\u0131d\u0131r.<\/p>\n

\u00d6zellikle f\u0131rsat sitelerinde ve \u00f6zel al\u0131\u015fveri\u015f sitelerinde uzunca yaz\u0131lan konu ba\u015fl\u0131klar\u0131 maalesef bu t\u00fcr g\u00fcnl\u00fck g\u00f6nderim yapan sitelerin e-b\u00fcltenlerinin a\u00e7\u0131lma oranlar\u0131n\u0131 b\u00fcy\u00fck oranda etkiliyor.<\/p>\n

Konu ba\u015fl\u0131\u011f\u0131 haber ba\u015fl\u0131\u011f\u0131 gibi olup ki\u015fiyi merakland\u0131rmal\u0131 ve bu e-postan\u0131n i\u00e7inde ne var dedirtmelidir. Ki\u015filerin ilgi alanlar\u0131n\u0131 biliyor ve raporluyorsan\u0131z, bu durumda da ilgi alan\u0131na \u00f6zel e-b\u00fcltenler g\u00f6nderip buna uygun konu ba\u015fl\u0131klar\u0131 yazmal\u0131s\u0131n\u0131z.<\/p>\n

Bunu yapt\u0131\u011f\u0131n\u0131z takdirde g\u00f6receksiniz ki; e-b\u00fcltenlerinizin a\u00e7\u0131lma oran\u0131 art\u0131yor. Bunun yan\u0131nda ki\u015fiselle\u015ftirilmi\u015f \u00f6zel konu ba\u015fl\u0131klar\u0131 yazman\u0131z, ki\u015filere e-b\u00fcltenlerinin sadece kendilerine g\u00f6nderilmi\u015f oldu\u011fu havas\u0131n\u0131 verir.<\/p>\n

Konu ba\u015fl\u0131\u011f\u0131 k\u0131sa, merakland\u0131r\u0131c\u0131 ve ki\u015finin ilgi alan\u0131na uygun olarak ki\u015fiselle\u015ftirilmi\u015f olmal\u0131d\u0131r.<\/p>\n

G\u00f6nderen \u0130smi:<\/strong>\u00a0G\u00f6nderen ismi, t\u0131pk\u0131 telefonda konu\u015ftu\u011funuz ki\u015finin ismi gibidir. Telefonda g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz ki\u015finin ismini tan\u0131yorsan\u0131z, ona g\u00fcvenir ve alaka g\u00f6sterip daha fazla \u00f6nemseyerek konu\u015fursunuz.<\/p>\n

E-posta pazarlamada da ayn\u0131s\u0131 ge\u00e7erlidir. Ki\u015filer herg\u00fcn onlarca siteyi ziyaret edip i\u015flemler yapt\u0131klar\u0131 i\u00e7in, bazen e-b\u00fclteni g\u00f6nderen firman\u0131n kim oldu\u011funu hemen hat\u0131rlayam\u0131yor olabilirler.<\/p>\n

Bunun sebebi ya ki\u015finin kendisi ile alakal\u0131d\u0131r ya da g\u00f6nderen \u015firket ismini net ve anla\u015f\u0131l\u0131r bir \u015fekilde yazmam\u0131\u015ft\u0131r.<\/p>\n

Bunun i\u00e7in e-b\u00fcltenlerinizde \u201cg\u00f6nderen ismi\u201d k\u0131sm\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca ki\u015filerin sizi ilk etapta alg\u0131layabilece\u011fi ve marka logonuza uygun bir isim olarak yaz\u0131n.
\nYukar\u0131da belirttiklerim, e-b\u00fcltenlerinizin a\u00e7\u0131lmas\u0131n\u0131 etkileyen en \u00f6nemli ba\u015fl\u0131klard\u0131.<\/p>\n

Ancak bunlar\u0131n yan\u0131nda, d\u00fczg\u00fcn yaz\u0131m ve imla kurallar\u0131na uyum da e-b\u00fcltenlerinizin kaliteli oldu\u011funu g\u00f6sterir ve a\u00e7\u0131lma oranlar\u0131 etkiler.
\nG\u00f6nderen ismi ve konu ba\u015fl\u0131\u011f\u0131nda ya ba\u015f harf sadece b\u00fcy\u00fck olup di\u011ferleri k\u00fc\u00e7\u00fck olmal\u0131 ya da t\u00fcm kelimelerin ba\u015f harfleri b\u00fcy\u00fck olmal\u0131d\u0131r. Bu alanlarda t\u00fcm harflerin b\u00fcy\u00fck olmas\u0131 \u00e7ok uygun de\u011fildir.<\/p>\n

Konu ba\u015fl\u0131\u011f\u0131nda farkl\u0131 formatlarda ba\u015fl\u0131klar haz\u0131rlay\u0131p, teker teker g\u00f6nderip, e-mailin hangi ba\u015fl\u0131k format\u0131nda daha \u00e7ok a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 da analiz edebilir ve uygun format\u0131 kullanabilirsiniz.<\/p>\n

Unutmay\u0131n ki, markan\u0131z\u0131 takip eden ki\u015filere ilgi alanlar\u0131na uygun b\u00fclten g\u00f6ndermeniz durumunda, e-b\u00fclten a\u00e7\u0131lma say\u0131lar\u0131n\u0131z ve oranlar\u0131n\u0131z artacakt\u0131r. Aksi takdirde, koca bir okyanusa olta at\u0131p beklemekten ba\u015fka bir \u015fey yapmam\u0131\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6ncelikle belirtmeliyim ki, e-posta pazarlamada standart olarak e-posta a\u00e7\u0131lma oran\u0131 yoktur. Baz\u0131 ki\u015filer d\u00fcnyadaki e-posta a\u00e7\u0131lma oran\u0131n\u0131 ortalama %11 \u2013 %15 olarak g\u00f6r\u00fcr ama bu da ger\u00e7e\u011fi bence yans\u0131tm\u0131yor. A\u015fa\u011f\u0131da detaylar\u0131n\u0131 verece\u011fim bir\u00e7ok nedenden dolay\u0131 e-b\u00fcltenlerinizin a\u00e7\u0131lma oranlar\u0131 artabilmekte veya azalabilmektedir. E-b\u00fcltenlerinizin a\u00e7\u0131lma oran\u0131n\u0131 %100 oran\u0131nda etkileyen fakt\u00f6r ki\u015filerdir. \u00c7\u00fcnk\u00fc e-b\u00fcltenlerinize tepki verenler onlard\u0131r. Dolay\u0131s\u0131yla […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/221"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}