G\u00fcn i\u00e7inde e-postan\u0131za gelen spam mesajlar \u00e7o\u011fu zaman \u201cart\u0131k yeter\u201d dedirtebiliyor ve bir\u00e7o\u011fumuz bundan olduk\u00e7a \u015fikayet\u00e7i durumda. \u015eirketlerin mailing listelerinden \u00e7\u0131k\u0131lsa bile baz\u0131 \u015firketler hala e-posta yollamaya devam edebiliyor. Ge\u00e7ti\u011fimiz aylarda\u00a0Hangi T\u00fcrk e-ticaret sitelerinin spam yapt\u0131\u011f\u0131yla\u00a0ilgili bir ara\u015ft\u0131rma yapm\u0131\u015ft\u0131k. Konu hakk\u0131nda Return Path, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte Amerika\u2019da hangi sekt\u00f6rlerin daha \u00e7ok spam yapt\u0131\u011f\u0131n\u0131 g\u00f6steren bir rapor\u00a0a\u00e7\u0131klad\u0131.<\/p>\n
Geride b\u0131rakt\u0131\u011f\u0131m\u0131z Temmuz ile Eyl\u00fcl aylar\u0131 aras\u0131ndaki d\u00f6nemi kapsayan ara\u015ft\u0131rmada 315 bin e-posta incelendi. Spam olarak i\u015faretlenen e-postalar\u0131n bir\u00e7o\u011fu, kullan\u0131c\u0131lar\u0131n bilerek kay\u0131t olduklar\u0131 listelerden bir kez e-posta ald\u0131ktan sonra aboneliklerini iptal edip listeden \u00e7\u0131kmak yerine, o postalar\u0131 spam olarak bildirmelerinden kaynaklan\u0131yor. Spam butonuna bas\u0131ld\u0131ktan sonra marketlerin o postalar\u0131 ISP\u2019ler taraf\u0131ndan spam olarak i\u015faretleniyor.<\/p>\n
<\/p>\n
Ge\u00e7ti\u011fimiz y\u0131l ABD\u2019deki e-postalar\u0131n g\u00f6nderilen ki\u015fiye ula\u015f\u0131labilirli\u011fi\u00a0%2,5<\/strong>\u00a0oran\u0131nda d\u00fc\u015ferek\u00a0%82<\/strong>\u2018ye geriledi\u011finin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 raporda, en \u00e7ok kay\u0131t olunan e-posta servislerinin\u00a0%99<\/strong>\u00a0ile finans hizmetleri oldu\u011fu belirtiliyor. 2. s\u0131rada ise\u00a0%96<\/strong>\u00a0ile t\u00fcketici \u00fcr\u00fcnleri gelirken, en az kay\u0131t olunan e-posta listeleri ise %72 ile sosyal medya ve %76 ile kar g\u00fctmeyen \u00fcr\u00fcnler.<\/p>\n <\/p>\n Bunun yan\u0131nda fiziki posta ile yollananlara k\u0131yasla daha ucuz olan e-posta servisleri, \u015firketlerin belli hedef kitleleri olu\u015fturarak mail g\u00f6ndermelerine de yard\u0131mc\u0131 oluyor. Pazarlamac\u0131lar\u0131n baz\u0131lar\u0131, yollanan e-postalar\u0131n okunma oran\u0131n\u0131 art\u0131racak farkl\u0131 taktikler kullansalar da, bir\u00e7ok \u015firket bunun ne kadar kar getirdi\u011finin fark\u0131nda olmad\u0131klar\u0131 i\u00e7in bu y\u00f6ntemleri kullanm\u0131yorlar. Kald\u0131 ki, sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrme konusunda e-postalar\u0131n ne kadar etkili oldu\u011funa dair bir ara\u015ft\u0131rmay\u0131 sizinle\u00a0payla\u015fm\u0131\u015ft\u0131k. Bu do\u011frultuda,\u00a0ABD\u2019li yeti\u015fkinlerin \u00fc\u00e7te birinin e-ticaret sitelerinin g\u00f6nderdi\u011fi mailler arac\u0131l\u0131\u011f\u0131yla online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n <\/p>\n Ara\u015ft\u0131rma sonucunda marketlerin yapt\u0131klar\u0131 e-posta pazarlamalar\u0131 %70 ile spam olarak bildirilme konusunda ilk s\u0131ray\u0131 al\u0131yor. Marketlerinin ISP\u2019ler taraf\u0131ndan alg\u0131lanan tekil domainleri toplam\u0131n %0,3\u2032l\u00fck bir k\u0131sm\u0131n\u0131 olu\u015ftursa da toplam yollanan mailler baz al\u0131nd\u0131\u011f\u0131nda genelin %18\u2032ini olu\u015fturuyorlar. T\u00fcketicilerin bir\u00e7o\u011fu \u015fikayette bulunsa da, e-posta yollanmas\u0131n\u0131 onlar istiyor. Gelen e-postalar\u0131n\u00a0%29\u2032unu<\/strong>\u00a0kullan\u0131c\u0131lar\u0131n kay\u0131t oldu\u011fu b\u00fcltenler olu\u015fturuyor.\u00a0%9\u2032u<\/strong>\u00a0ki\u015filer aras\u0131 e-postalardan olu\u015furken,\u00a0%2\u2032lik<\/strong>\u00a0bir k\u0131sm\u0131n\u0131 da kupon teklifleri olu\u015fturuyor.\u00a0%21\u2032lik<\/strong>\u00a0b\u00f6l\u00fcm\u00fc ki\u015fisel cevaplardan olu\u015fuyor.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" G\u00fcn i\u00e7inde e-postan\u0131za gelen spam mesajlar \u00e7o\u011fu zaman \u201cart\u0131k yeter\u201d dedirtebiliyor ve bir\u00e7o\u011fumuz bundan olduk\u00e7a \u015fikayet\u00e7i durumda. \u015eirketlerin mailing listelerinden \u00e7\u0131k\u0131lsa bile baz\u0131 \u015firketler hala e-posta yollamaya devam edebiliyor. Ge\u00e7ti\u011fimiz aylarda\u00a0Hangi T\u00fcrk e-ticaret sitelerinin spam yapt\u0131\u011f\u0131yla\u00a0ilgili bir ara\u015ft\u0131rma yapm\u0131\u015ft\u0131k. Konu hakk\u0131nda Return Path, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte Amerika\u2019da hangi sekt\u00f6rlerin daha \u00e7ok spam yapt\u0131\u011f\u0131n\u0131 g\u00f6steren bir rapor\u00a0a\u00e7\u0131klad\u0131. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-16056","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/16056"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=16056"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/16056\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=16056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=16056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=16056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}