{"id":16055,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxmailmarketing.com\/blog\/?p=529"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"e-postalarin-yuzde-44%e2%80%b2u-mobil-cihazlar-uzerinden-okunuyor","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/e-postalarin-yuzde-44%e2%80%b2u-mobil-cihazlar-uzerinden-okunuyor\/","title":{"rendered":"E-postalar\u0131n Y\u00fczde 44\u2032\u00fc Mobil Cihazlar \u00dczerinden Okunuyor"},"content":{"rendered":"<p>E-postalar g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131nda yer al\u0131yor. Mobil cihazlar\u0131n da hayatlar\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 kontrol ediyor olmas\u0131yla beraber e-postalar\u0131m\u0131z da art\u0131k ger\u00e7ekten cebimize d\u00fc\u015f\u00fcyor diyebiliriz.<br \/>\nExperian Marketing Services\u2019in yapt\u0131\u011f\u0131 bir\u00a0ara\u015ft\u0131rmaya\u00a0g\u00f6re Amerika\u2019daki\u00a0<strong>kullan\u0131c\u0131lar\u0131n %44\u2032\u00fcn\u00fcn e-postalar\u0131n\u0131 mobil cihazlar\u0131 \u00fczerinden okudu\u011fu<\/strong>\u00a0ortaya \u00e7\u0131kt\u0131. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n neredeyse yar\u0131s\u0131n\u0131n e-postalar\u0131na ak\u0131ll\u0131 telefon ve tablet \u00fczerinden ula\u015f\u0131yor olmas\u0131, e-ticaret \u015firketleri i\u00e7in olduk\u00e7a \u00f6nemli bir veri.<br \/>\n&nbsp;<\/p>\n<p>Mobil cihazlara optimize edilmeyen e-postalar kullan\u0131c\u0131lar taraf\u0131ndan okunamad\u0131\u011f\u0131 i\u00e7in g\u00f6zden ka\u00e7abilir. Bu y\u00fczden \u015firketlerin e-posta yollarken mobil cihaz kullanan kullan\u0131c\u0131lar\u0131 da d\u00fc\u015f\u00fcnmeleri gerekiyor.\u00a0<strong>Kullan\u0131c\u0131lar\u0131n e-postalar\u0131 hala etkili buluyor olmas\u0131<\/strong>, mobile optimize edilmi\u015f e-postalar\u0131n \u015firketlerin daha fazla kullan\u0131c\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flay\u0131p,\u00a0e-posta pazarlama\u00a0ba\u015far\u0131lar\u0131n\u0131 da art\u0131rmalar\u0131n\u0131 sa\u011flayabilir.<\/p>\n<p>&nbsp;<\/p>\n<p>Ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kan bilgiler i\u00e7inde;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ankete kat\u0131lan pazarlamac\u0131lar\u0131n\u00a0<strong>%52\u2032si<\/strong>\u00a0e-postalar\u0131nda animasyonlu GIF dosyalar\u0131 kullan\u0131yor.<\/li>\n<li>\u015eirketlerin\u00a0<strong>%78\u2032i<\/strong>, t\u00fcketicilerin e-posta adreslerini almak i\u00e7in sat\u0131\u015f g\u00f6revlilerinden yararlan\u0131yor.<\/li>\n<li>Ankete kat\u0131lan \u015firketlerin\u00a0<strong>%53\u2032\u00fc<\/strong>\u00a0farkl\u0131 kanallarda hizmet veren perakendecilerden olu\u015fuyor.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Buna ek olarak ise mobil cihazlar\u0131n\u00a0mobil ticarete\u00a0olan etkisinin de olduk\u00e7a y\u00fcksek oldu\u011funu s\u00f6yleyebiliriz. Yap\u0131lan bir ara\u015ft\u0131rmada, ABD\u2019deki\u00a0<strong>kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131<\/strong>\u00a0ak\u0131ll\u0131 telefonlar\u0131ndan tek seferde yakla\u015f\u0131k\u00a01000 dolarl\u0131k al\u0131\u015fveri\u015f\u00a0yap\u0131yor. Bunun yan\u0131nda mobil cihazlar\u0131n internet \u00fczerinden al\u0131\u015fveri\u015f yapmadan \u00f6nce\u00a0fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131\u00a0i\u00e7in kullan\u0131m\u0131 da olduk\u00e7a yayg\u0131n. T\u00fcketicilerin\u00a0<strong>%73\u2032l\u00fck bir k\u0131sm\u0131<\/strong>\u00a0bu ara\u015ft\u0131rmay\u0131 yapt\u0131klar\u0131n\u0131 belirtiyor.<\/p>\n<p>&nbsp;<\/p>\n<p>eMarketer\u2019\u0131n yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma da\u00a0<strong>2012 y\u0131l\u0131 i\u00e7inde mobil cihazlar \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerin %80 artt\u0131\u011f\u0131n\u0131<\/strong>\u00a0g\u00f6steriyor ve 2013 y\u0131l\u0131nda da %55 oran\u0131nda bir b\u00fcy\u00fcme beklendi\u011fini belirtiyor. 2012 y\u0131l\u0131nda ABD\u2019deki kullan\u0131c\u0131lar\u0131n tabletleri \u00fczerinden<strong>24 milyar dolarl\u0131k<\/strong>\u00a0al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 ortaya koyan eMarketer, bu rakam\u0131n\u00a0<strong>2015 y\u0131l\u0131nda ikiye katlanaca\u011f\u0131n\u0131<\/strong>\u00a0beklediklerini de belirtiyor. Ak\u0131ll\u0131 telefonlar \u00fczerinden ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin ise<strong>\u00a013,44 milyar dolar<\/strong>\u00a0civar\u0131nda oldu\u011funu da s\u00f6yleyen \u015firket,<strong>2016 y\u0131l\u0131nda bu rakam\u0131n 24,32 milyar dolar<\/strong>\u00a0seviyelerine \u00e7\u0131kaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye\u2019de ise m-ticaretin \u00f6n\u00fc olduk\u00e7a a\u00e7\u0131k ve e-ticaret firmalar\u0131\u00a0mobil uygulamalar\u0131yla\u00a0kullan\u0131c\u0131lar\u0131 bu platformlar \u00fczerinden al\u0131\u015fveri\u015f yapmaya te\u015fvik etmeye ba\u015flad\u0131lar.2012\/13 Dosyam\u0131zda\u00a0da mobil ticaretin 2013 y\u0131l\u0131nda olduk\u00e7a konu\u015fulaca\u011f\u0131ndan s\u0131k\u00e7a bahsedilmi\u015fti. T\u00fcrkiye\u2019de hangi \u015firketlerin mobil uygulamaya sahip oldu\u011funu incelemek i\u00e7in dilerseniz\u00a0buraya\u00a0g\u00f6z atabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-postalar g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131nda yer al\u0131yor. Mobil cihazlar\u0131n da hayatlar\u0131m\u0131z\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 kontrol ediyor olmas\u0131yla beraber e-postalar\u0131m\u0131z da art\u0131k ger\u00e7ekten cebimize d\u00fc\u015f\u00fcyor diyebiliriz. Experian Marketing Services\u2019in yapt\u0131\u011f\u0131 bir\u00a0ara\u015ft\u0131rmaya\u00a0g\u00f6re Amerika\u2019daki\u00a0kullan\u0131c\u0131lar\u0131n %44\u2032\u00fcn\u00fcn e-postalar\u0131n\u0131 mobil cihazlar\u0131 \u00fczerinden okudu\u011fu\u00a0ortaya \u00e7\u0131kt\u0131. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n neredeyse yar\u0131s\u0131n\u0131n e-postalar\u0131na ak\u0131ll\u0131 telefon ve tablet \u00fczerinden ula\u015f\u0131yor olmas\u0131, e-ticaret \u015firketleri i\u00e7in olduk\u00e7a \u00f6nemli bir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-16055","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/16055"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=16055"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/16055\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=16055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=16055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=16055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}