e-Mail Pazarlama Sekt\u00f6r\u00fcnde konu\u015fulanlar\u0131 anlamak, “blacklist nedir?” , “whitelist nedir?” , “spam nedir?”, “bounce nedir?”, “opt-in nedir?” gibi bir \u00e7ok sorunun cevab\u0131n\u0131 bulmak istiyorsan\u0131z, Inbox Mail E-Mail Pazarlama Terimler S\u00f6zl\u00fc\u011f\u00fc size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n
absolute URL<\/strong><\/p>\n Hedef objeye “http:\/\/www” b\u00f6l\u00fcm\u00fcn\u00fc de i\u00e7eren tam adres yaz\u0131m \u015feklidir. \u00d6rne\u011fin:”http:\/\/www.inboxmailmarketing.com\/1028\/13\/logo.gif”<\/p>\n blacklist<\/strong><\/p>\n \u015e\u00fcpheli i\u00e7erik g\u00f6nderdi\u011fine kanaat getirilmi\u015f\/tespit edilmi\u015f alanad\u0131, e-mail veya IP adresinin bulundu\u011fu kara liste.<\/p>\n click-through rate (CTR)<\/strong><\/p>\n CTR b\u00fclten i\u00e7indeki ba\u011flant\u0131lar\u0131n tekil t\u0131klanma oran\u0131d\u0131r. G\u00f6nderilen e-mail say\u0131s\u0131n\u0131n, tekil t\u0131klanma say\u0131s\u0131na b\u00f6lerek hesaplamas\u0131 yap\u0131lmaktad\u0131r. \u00d6rne\u011fin, b\u00fclteninizi 1,000 ki\u015fiye g\u00f6nderdiniz ve 50 tekil t\u0131klama ald\u0131n\u0131z. CTR’niz %5 dir. CTR sekt\u00f6re g\u00f6re de\u011fi\u015fiklik g\u00f6stermesine ra\u011fmen %5 iyi bir oran olarak kabul g\u00f6rmektedir.<\/p>\n dbl (domain block list)<\/strong><\/p>\n \u015e\u00fcpheli i\u00e7erik g\u00f6nderdi\u011fine kanaat getirilmi\u015f\/tespit edilmi\u015f alan adlar\u0131n\u0131n bulundu\u011fu kara liste.<\/p>\n double opt-in<\/strong><\/p>\n Bir ki\u015fi, web sitenizden e-mail listenize \u00fcye olmak i\u00e7in form doldurdu\u011funda, formu dolduran ki\u015finin ger\u00e7ekten kendisi oldu\u011funu anlamak i\u00e7in, sistem kendisine, i\u00e7erisinde t\u0131klamas\u0131 gereken bir ba\u011flant\u0131 olan onay e-maili g\u00f6nderir. Al\u0131c\u0131 bu ba\u011flant\u0131y\u0131 t\u0131klad\u0131\u011f\u0131nda e-mail listesine eklenmi\u015f olur. Bu i\u015flem, izinli e-mail sekt\u00f6r\u00fcndeki alt\u0131n kurald\u0131r.<\/p>\n email blast<\/strong><\/p>\n Bir kerede bir mail listesine g\u00f6nderilen kampanyaya verilen ad.<\/p>\n hard bounce<\/strong><\/p>\n Kapanm\u0131\u015f veya aktif olmayan bir e-mail adresinden d\u00f6nen e-mail bilgisi . Normal e-mail g\u00f6nderimlerinde, kar\u015f\u0131 sunucu size 5’le ba\u015flayan (kal\u0131c\u0131 hata) hata kodu d\u00f6ner. \u00d6rne\u011fin:550 5.1.1 no such local recipientveya550 550-5.1.1 The email account that you tried to reach does not existgibi. Inbox Mail bu t\u00fcr bounce i\u015flemlerini otomatik olarak y\u00f6netir.<\/p>\n landing page<\/strong><\/p>\n Verilen bir reklam\u0131n, veya b\u00fclten i\u00e7inde bahsetti\u011finiz bir \u00fcr\u00fcn\u00fcn \u00fczerine t\u0131kland\u0131\u011f\u0131nda, kullan\u0131c\u0131n\u0131n ula\u015faca\u011f\u0131 ilk sayfad\u0131r. Kampanyan\u0131n ba\u015far\u0131l\u0131 olabilmesi a\u00e7\u0131s\u0131ndan kullan\u0131c\u0131y\u0131 do\u011fru sayfaya y\u00f6nlendirmek \u00e7ok \u00f6nemlidir.<\/p>\n open rate<\/strong><\/p>\n A\u00e7\u0131l\u0131m oran\u0131 olarak T\u00fcrk\u00e7ele\u015ftirebilece\u011fimiz, g\u00f6nderdi\u011finiz b\u00fcltenlerin a\u00e7\u0131l\u0131m oran\u0131d\u0131r. G\u00f6nderilen e-mail say\u0131s\u0131n\u0131n, a\u00e7\u0131lan b\u00fclten say\u0131s\u0131na b\u00f6lerek hesaplamas\u0131 yap\u0131lmaktad\u0131r. \u00d6rne\u011fin, b\u00fclteninizi 1,000 ki\u015fiye g\u00f6nderdiniz ve 200 ki\u015fi a\u00e7\u0131p okudu. Open Rate’iniz %20 dir. A\u00e7\u0131l\u0131m oran\u0131, b\u00fcltenlerin i\u00e7ine g\u00f6m\u00fclen 1×1 pixel boyutundaki transparan g\u00f6rsellerin, browserda yada e-mail program\u0131nda, g\u00f6r\u00fcnt\u00fclenmesi ile \u00f6l\u00e7\u00fclebilmektedir. Son y\u0131llarda hemen hemen t\u00fcm e-mail programlar\u0131, g\u00f6rselleri varsay\u0131lan olarak kapal\u0131 g\u00f6sterdi\u011finden, bu sistem %100 do\u011fru bilgi sunamamaktad\u0131r.<\/p>\n opt-in<\/strong><\/p>\n Bir kullan\u0131c\u0131n, sizden duyuru almak i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fc i\u015flem s\u00fcreci. Bu web formu olabilir, fuarda doldurdu\u011fu bilgi formu olabilir, \u00fcr\u00fcn sat\u0131n al\u0131rken yeni \u00fcr\u00fcnlerden haber almak istemesi olabilir. Double opt-in ve single opt-in t\u00fcrevleri vard\u0131r.<\/p>\n relative URL<\/strong><\/p>\n absolute URL’nin aksine hedef objenin “http:\/\/www.domainadi.com” k\u0131sm\u0131 olmadan adres yaz\u0131m \u015feklidir. B\u00fcltenlerin i\u00e7inden verilecek ba\u011flant\u0131larda kesinlikle relative URL kullan\u0131lmaz.<\/p>\n response rate<\/strong><\/p>\n click-through rate ile ayn\u0131 anlam\u0131 ta\u015f\u0131r. ROI hesaplamas\u0131nda kullan\u0131l\u0131r.<\/p>\n single opt-in<\/strong><\/p>\n Bir ki\u015fi, web sitenizden e-mail listenize \u00fcye olmak i\u00e7in form doldurdu\u011funda, onay e-maili g\u00f6ndermeden listeye eklenme i\u015flemidir. doulbe opt-in in aksine bu i\u015flemde, ki\u015finin kendisi olup olmad\u0131\u011f\u0131 teyit edilmez.<\/p>\n soft bounce<\/strong><\/p>\n Ge\u00e7ici problemlerden dolay\u0131 geri d\u00f6nen mail bilgisi. Mesela al\u0131c\u0131n\u0131n mail kotas\u0131 dolmu\u015f olabilir, g\u00f6nderime ekledi\u011finiz bir eklentinin boyutu, mail kutusuna uygun olmayabilir gibi. Normal e-mail g\u00f6nderimlerinde, kar\u015f\u0131 sunucu size 4’le ba\u015flayan (ge\u00e7ici hata) hata kodu d\u00f6ner. \u00d6rne\u011finMailbox quota exceeded:mailbox is fullveyamailbox is over quotagibi. Inbox Mail bu t\u00fcr bounce i\u015flemlerini otomatik olarak y\u00f6netir.<\/p>\n spam<\/strong><\/p>\n Unsolicited email veya “gereksiz email” veya “istenmeyen email” diye de bilinir. Son y\u0131llarda e-mail servis sa\u011flay\u0131c\u0131lar spama kar\u015f\u0131 ciddi bir u\u011fra\u015f vererek, kullan\u0131c\u0131lar\u0131n\u0131n mail kutular\u0131na istenmeyen e-maillerin d\u00fc\u015fmesini engellemektedirler. Geli\u015fen teknoloji ile birlikte kullan\u0131clarda g\u00f6nderimleri spam olarak i\u015faretleyebilmekteler. Inbox Mail’in bilinen t\u00fcm e-mail servis sa\u011flay\u0131c\u0131lar ile feedback loop (spam geri bildirim) anla\u015fmas\u0131 mevcuttur. Al\u0131c\u0131 herhangi bir kampanyay\u0131 spam olarak i\u015faretledi\u011fi zaman, e-mail servis sa\u011flay\u0131c\u0131 bunu Inbox Mail’e anl\u0131k olarak bildirmektedir. Inbox Mail bu al\u0131c\u0131y\u0131 listelerinizden otomatik olarak \u00e7\u0131karmaktad\u0131r.<\/p>\n spam trap<\/strong><\/p>\n Spam g\u00f6nderlenleri tespit edebilmek i\u00e7in, e-mail servis sa\u011flay\u0131c\u0131lar taraf\u0131ndan \u00e7e\u015fitli forumlar, sosyal mecralar gibi internet ortam\u0131na sal\u0131nan e-mail adresleridir. E\u011fer bu adre4slere g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z tespit edilirse, spam g\u00f6nderiniz yapt\u0131\u011f\u0131n\u0131z tespit edilmi\u015f olmaktad\u0131r. Bu t\u00fcr bir duruma d\u00fc\u015fmemek i\u00e7in her zaman double opt-in sistemini tercih etmek gerekir.<\/p>\n split testing – A\/B split testing<\/strong><\/p>\n Konunun yada i\u00e7eri\u011fin ba\u015far\u0131s\u0131n\u0131 test edebilmek i\u00e7in \u00fcretilen ayn\u0131 kampanyan\u0131n 2 t\u00fcrevi, segmentlerden 2 tanesine belirli say\u0131da (\u00f6rne\u011fin 100 er adet) g\u00f6nderilir. Kriteriniz t\u0131klama yada a\u00e7\u0131l\u0131m olabilir. Hangisi y\u00fcksek ba\u015far\u0131 sa\u011flam\u0131\u015f ise o t\u00fcrev g\u00f6nderilmek \u00fczere planlan\u0131r. Biz buna A\/B split test diyoruz.<\/p>\n whitelist<\/strong><\/p>\n Internet servis sa\u011flay\u0131c\u0131, e-mail kullan\u0131c\u0131s\u0131 veya e-mail hizmeti veren kurulu\u015f taraf\u0131ndan “G\u00fcvenli G\u00f6nderici” olarak tan\u0131mlanm\u0131\u015f e-mail veya IP adreslerini i\u00e7eren liste.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" e-Mail Pazarlama Sekt\u00f6r\u00fcnde konu\u015fulanlar\u0131 anlamak, “blacklist nedir?” , “whitelist nedir?” , “spam nedir?”, “bounce nedir?”, “opt-in nedir?” gibi bir \u00e7ok sorunun cevab\u0131n\u0131 bulmak istiyorsan\u0131z, Inbox Mail E-Mail Pazarlama Terimler S\u00f6zl\u00fc\u011f\u00fc size yard\u0131mc\u0131 olacakt\u0131r. absolute URL Hedef objeye “http:\/\/www” b\u00f6l\u00fcm\u00fcn\u00fc de i\u00e7eren tam adres yaz\u0131m \u015feklidir. \u00d6rne\u011fin:”http:\/\/www.inboxmailmarketing.com\/1028\/13\/logo.gif” blacklist \u015e\u00fcpheli i\u00e7erik g\u00f6nderdi\u011fine kanaat getirilmi\u015f\/tespit edilmi\u015f alanad\u0131, e-mail […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10553","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/10553"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=10553"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/10553\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=10553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=10553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=10553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}