{"id":1006,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxmailmarketing.com\/blog\/?p=1006"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"perakendeciler-icin-urun-sattiran-5-baslik-metin-onerisi","status":"publish","type":"post","link":"https:\/\/useinbox.com\/tr\/blog\/perakendeciler-icin-urun-sattiran-5-baslik-metin-onerisi\/","title":{"rendered":"Perakendeciler \u0130\u00e7in \u00dcr\u00fcn Satt\u0131ran 5 Ba\u015fl\u0131k Metin \u00d6nerisi"},"content":{"rendered":"

Bir \u015feyler satmak i\u00e7in tasarlanan e-postalar\u0131n ba\u015fl\u0131k metinleri dikkat \u00e7ekici olmal\u0131d\u0131r; m\u00fc\u015fterinin merak\u0131n\u0131 k\u0131\u015fk\u0131rtman\u0131z gerekir. E-postan\u0131z a\u00e7\u0131ld\u0131\u011f\u0131ndaysa potansiyel m\u00fc\u015fteriyi sosyal medya sayfan\u0131za ya da web sitenize y\u00f6nlendirerek \u00fcr\u00fcn\u00fcn\u00fcz\u00fc satabilirsiniz.<\/p>\n

Perakendecilere \u00f6zel (elbette di\u011fer sekt\u00f6rlerin kullan\u0131m\u0131 i\u00e7in bu ipu\u00e7lar\u0131 \u00f6zelle\u015ftirilebilirler) bu 5 ba\u015fl\u0131k \u00f6nerisini kullanarak sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131r\u0131n.<\/p>\n

    \n
  1. Aciliyet duygusu g\u00f6sterin<\/strong><\/li>\n<\/ol>\n

    E-postan\u0131z\u0131n ba\u015fl\u0131k metni, m\u00fc\u015fterinizin e-postay\u0131 o an a\u00e7mas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Bunu yapmak i\u00e7in aciliyet durumu i\u00e7eren bir dil kullanmal\u0131s\u0131n\u0131z. Okuyucular\u0131 e-postan\u0131z\u0131 o an a\u00e7malar\u0131, aksi takdirdeyse \u00f6zel bir \u015feyi ka\u00e7\u0131rma riskini alacaklar\u0131 yolunda motive edin.<\/p>\n

    Aciliyet duygusu yaratman\u0131n baz\u0131 yollar\u0131 \u015funlard\u0131r:<\/p>\n

      \n
    • Bir biti\u015f tarihi ayarlay\u0131n. \u00d6rne\u011fin, yaln\u0131zca 24 saatlik bir s\u00fcre i\u00e7in aktif olan bir indirim olu\u015fturun ve e-postan\u0131z\u0131n ba\u015fl\u0131k metnine \u201c24 saat boyunca %25 indirim!\u201d gibi bir metin ekleyin.<\/li>\n
    • Aktif dil kullan\u0131n. \u201c\u015eimdi harekete ge\u00e7in\u201d ya da \u201cBu harika f\u0131rsat\u0131 ka\u00e7\u0131rmay\u0131n!\u201d gibi c\u00fcmleler kullan\u0131n.<\/li>\n<\/ul>\n

      Neiman Marcus\u2019tan harika bir \u00f6rnek, bu iki \u00f6neriyi de kullan\u0131yor. Yakla\u015fan bir indirimi haber veren e-postan\u0131n ba\u015fl\u0131\u011f\u0131 \u015fu \u015fekilde: \u201cSaatler kald\u0131! \u00dccretsiz g\u00fczellik sepeti + bonus puanlar\u201d. Bu ba\u015fl\u0131k bir te\u015fvik \u00f6gesi de i\u00e7eriyor \u2013 s\u0131radaki konumuz da bu.<\/p>\n

        \n
      1. Te\u015fvik sunun<\/strong><\/li>\n<\/ol>\n

        M\u00fc\u015fterilerinizi al\u0131\u015fveri\u015f yapmaya motive etmek mi istiyorsunuz? Kar\u015f\u0131 konu\u015famaz bir te\u015fvik sunun. G\u00fczel bir indirim iyi bir te\u015fviktir, ancak al\u0131\u015fveri\u015fle birlikte bir hediye sunarak, sundu\u011funuz m\u00fc\u015fteri program\u0131yla bonus vererek ya da yakla\u015fan bir etkinli\u011fe bilet vererek teklifinizi daha da g\u00fczelle\u015ftirebilirsiniz.<\/p>\n

          \n
        1. Bir soru sorun<\/strong><\/li>\n<\/ol>\n

          Soru i\u00e7eren bir ba\u015fl\u0131k metni abonelerin cevap hakk\u0131nda d\u00fc\u015f\u00fcnmelerini ya da cevab\u0131 e-postan\u0131z\u0131 a\u00e7arak bulmalar\u0131n\u0131 sa\u011flar.<\/p>\n

          \u0130\u015fte size birka\u00e7 ipucu:<\/p>\n

            \n
          • Soru a\u00e7\u0131k u\u00e7lu olmal\u0131d\u0131r<\/li>\n
          • Soru ilgi \u00e7ekici olmal\u0131d\u0131r<\/li>\n
          • Sorunun cevab\u0131 e-postada verilmelidir<\/li>\n
          • Ba\u015fl\u0131k metni sorunuzu 50 karakteri ge\u00e7meyecek \u015fekilde yap\u0131land\u0131r\u0131n; b\u00f6ylece ba\u015fl\u0131k metni Gelen Kutusu \u00f6n izlemesinde tam olarak g\u00f6sterilebilir.<\/li>\n<\/ul>\n

            ShopBop\u2019un bir ba\u015fl\u0131k metnini inceleyelim. Bu metinde sat\u0131c\u0131 \u201cEn son tarz perimiz kim?\u201d sorusunu soruyor. Soru a\u00e7\u0131k u\u00e7lu, ilgi \u00e7ekici, k\u0131sa ve e-postada yan\u0131tlanm\u0131\u015f.<\/p>\n

              \n
            1. Bir problem \u00e7\u00f6z\u00fcn<\/strong><\/li>\n<\/ol>\n

              \u00dcr\u00fcn\u00fcn\u00fcz hangi problemi \u00e7\u00f6z\u00fcyor? Ba\u015fl\u0131k metninde bunu abonelerinizle payla\u015f\u0131n. E\u011fer onlar i\u00e7in ortak olan bir problemi \u00e7\u00f6zebilirseniz, e-posta al\u0131c\u0131lar\u0131n\u0131z e-postan\u0131za daha fazla ilgi g\u00f6stereceklerdir. \u00d6rne\u011fin, \u201cBu bi\u00e7me makinesiyle bah\u00e7e i\u015flerinizi yar\u0131 yar\u0131ya azalt\u0131n\u201d gibi bir ba\u015fl\u0131k metni, iyi bir problem \u00e7\u00f6z\u00fcc\u00fcd\u00fcr.<\/p>\n

                \n
              1. \u201cSiz\u201d kelimesini kullan\u0131n<\/strong><\/li>\n<\/ol>\n

                M\u00fcmk\u00fcn oldu\u011fu zaman, ba\u015fl\u0131klar\u0131n\u0131zda m\u00fc\u015fterilerinize \u201csiz\u201d diye hitap edin. Bu durum, e-postaya cana yak\u0131n, sohbet havas\u0131nda bir ton katar. Ayr\u0131ca sizi, m\u00fc\u015fteri yarar\u0131na odaklanmaya te\u015fvik eder. \u00d6rne\u011fin, \u201cEn rahatlat\u0131c\u0131 SPA g\u00fcn\u00fcne haz\u0131r m\u0131s\u0131n\u0131z?\u201d sorusunu i\u00e7eren ba\u015fl\u0131k metni cana yak\u0131nd\u0131r ve m\u00fc\u015fteriye y\u00f6neliktir. Kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, \u201cSPA paketleri sunuyoruz\u201d gibi bir ba\u015fl\u0131k hi\u00e7 davetkar ve m\u00fc\u015fteri odakl\u0131 de\u011fil.<\/p>\n

                \u0130lham alman\u0131z i\u00e7in, bu \u00f6nerileri kullanan birka\u00e7 farkl\u0131 e-posta ba\u015fl\u0131k metni:<\/p>\n

                  \n
                1. Neiman Marcus: %65\u2019e varan indirim! G\u00fcn ortas\u0131 f\u0131rsat\u0131
                  \n2. Anthropologie: Dikkat! T\u00fcm k\u0131yafetlerde %20 indirim
                  \n3. Victoria\u2019s Secret: Yar\u0131n son! Y\u00fczme \u00fcr\u00fcnlerinde \u00fccretsiz kargo ve iade
                  \n4. Destination Maternity: Ma\u011fazada zaman\u0131n\u0131z\u0131 harcamay\u0131n, bu yeni uygulamay\u0131 deneyin
                  \n5. PLNDR: Bu geceye \u00f6zel! Olmazsa olmaz t-shirtlerde ekstra %35 indirim
                  \n6. #InstaKors: Hen\u00fcz denemediniz mi?
                  \n7. Nike: Yaln\u0131zca iki g\u00fcn: ekstra %20 indirim
                  \n8. Brooks Brothers: %25 indirim i\u00e7in bir hesap a\u00e7\u0131n
                  \n9. Rebox: Sevgilinizle izlemek i\u00e7in muhte\u015fem bir film mi istiyorsunuz?
                  \n10. Mixbook: Sevece\u011finiz yeni temalar<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                  Bir \u015feyler satmak i\u00e7in tasarlanan e-postalar\u0131n ba\u015fl\u0131k metinleri dikkat \u00e7ekici olmal\u0131d\u0131r; m\u00fc\u015fterinin merak\u0131n\u0131 k\u0131\u015fk\u0131rtman\u0131z gerekir. E-postan\u0131z a\u00e7\u0131ld\u0131\u011f\u0131ndaysa potansiyel m\u00fc\u015fteriyi sosyal medya sayfan\u0131za ya da web sitenize y\u00f6nlendirerek \u00fcr\u00fcn\u00fcn\u00fcz\u00fc satabilirsiniz. Perakendecilere \u00f6zel (elbette di\u011fer sekt\u00f6rlerin kullan\u0131m\u0131 i\u00e7in bu ipu\u00e7lar\u0131 \u00f6zelle\u015ftirilebilirler) bu 5 ba\u015fl\u0131k \u00f6nerisini kullanarak sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131r\u0131n. Aciliyet duygusu g\u00f6sterin E-postan\u0131z\u0131n ba\u015fl\u0131k metni, m\u00fc\u015fterinizin e-postay\u0131 o […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1006","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1006"}],"collection":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}