A/B Split Testing in Email Marketing


A/B Split Campaign is the perfect tool to get to know your subscribers and send them more engaging content. Creating an A/B split campaign is very easy with INBOX. After building your newsletter go to the A/B split campaign option and choose whether to test according to Campaign Subject or Sender Account first.

Then, define the subject or sender account you want to test and choose the contact list you’ll send 2 variations of your campaign.

In the next step after you have selected your contact list, you determine what percentage of your list you will send your samples to. The winning campaign will be sent to the rest of your contact list.

Based on your Winning campaign results, you can improve your upcoming campaigns.