Email marketing is the most powerful marketing way of the 21st century. Actually, email marketing is so powerful that the Direct Marketing Association says that you can get a ROI of $38 for every $1 that you invest.
When you want to get good results from email marketing, you should change your approach. There are some tips to increase your business revenue:
1. Segmenting email list
There are two common approach types to email marketing; the batch-and-blast approach and the segmented approach. You should follow the segmented approach because it is more effective. According to a study, segmenting emails can boost email conversion rates by up to 208 percent.
2. Optimizing the timing
Some researches show that there is a best day and time to send email marketing emails depending on your goals. Here are some quick facts:
- The best time to send is between 10 a.m. and 11 a.m.
- The best days to send email marketing emails to high transactions are Monday and Sunday.
- The best day to send email marketing emails to high open and click-through rates is Tuesday.
3. Embracing full-on automation
Nearly all email services let you automate email timing, making it possible to send email marketing emails to different subscribers at different times based on their time zone. And they also let you split test various elements of emails and configure your emails in such a way which one event triggers another and the experience is different and personalized for each customer depending on what action they take.