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email marketing

Best Practices For Enhancing Your Email Campaigns

Emails have a conversion rate three times higher than social media. So if you have been neglecting this conventional online marketing tool, be sure to get back on track soon. Although most smartphone users check their emails more than once … Read More

preheaders

How to Raise Open Rates by Using Email Preheaders

The first line of text that appears next to the subject line is the email preheaders. Especially on mobile devices, email preheader is more eminent than the subject line in most cases. Therefore, preheaders that are created with high care … Read More

protocol

Key Points for Choosing the Best Email Protocol

Email protocol in a nutshell There are significant email protocols that you should know before constructing email campaigns. These protocols are SMTP, POP, and IMAP protocol. If you are a business owner or a marketer, it’s absolutely useful to know … Read More

GDPR Opt-in form

How to create opt-in forms under the GDPR?

As the General Data Protection Regulation (GDPR) has brought us many new requirements for email marketing, the most major confusion and most queries spun around one area – opt-in consent forms (also called sign-up forms). We’d like to resolve the … Read More

Less is more

How to Make a Massive Improvement on your Lead Generation and Conversion Rates?

When it comes to marketing, there are a variety of ways to contact your audience. Conventional forms like TV and radio ads, billboards, and direct mail are still useful for the improvement of reputation. However, in an era where everyone … Read More

emails

How to Understand and Analyze Email Bounce Rates?

Email Bounce Rates You upload your subscriber list, send out the email campaign, and the number of your subscribers drops. Where did they all go? Experienced email marketers go straight to their campaign report to find out if their audience … Read More

email

Best Approaches for Email Marketing

Email marketing has many advantages: you can communicate directly with your target audience, you can personalize it, and you can build long-term relationships with your customers. Nevertheless, this type of marketing is nuanced and requires a lot of planning and … Read More

Email Marketing Loyalty Program

How to Increase Loyalty and Build Deeper User Engagement

Is teleportation possible? In quantum world, maybe. In email marketing world? Absolutely! I mean not physically – yet – but a quality email marketing strategy will teleport you to your target audience’s inbox and boost their loyalty. Isaac Asimov would … Read More

Email List

Why You Should Never Buy an Email List

We know you need people to send your campaigns and you need quickly. Unfortunately, buying email list is not a solution. Slow and steady wins the race. Buying an email list isn’t that hard. You’ll find many websites even if … Read More

Newsletter Design

E-mail Newsletter Design – Things to Keep in Mind

A company invests a lot of time week by week to put together their newsletter with quite creative design and informative content but still fails to see the rushing visitors on their website or any other results. Most users subscribe … Read More

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