Strategies to Optimize Your Email Marketing For Generation Y

Utilizing social content

The Millennial generation clients tend to intertwine social media and email usage. According to a study, 90 percent of the generation Y use the web to send and get emails. Besides that, millennials also like to tweet, update their social media profiles and send text messages multiple time throughout the day.

It is therefore vital to incorporate social media into your email marketing campaign by allowing your subscribers to easily share information with their friends and followers via your subscribers’ social media profiles.

Staying relevant

Generation Y is more than willing to opt into your email marketing campaigns as long as the information you are providing them is relevant to what they want to receive from you. But, after Generation Y has an endless supply of information available to them online, there has to be a compelling offer to induce millennials to share their email addresses or cell phone numbers.

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