Email marketing offers many advantages and it is a great channel to utilize affiliate marketing. Although it seems odd to market other products and services than yours in your email marketing campaigns, there is nothing wrong in placing an advertisement in your own newsletters as long as you send emails for your own marketing purposes.
AFFILIATE MARKETING FOR BEGINNERS
If you don’t know what Affiliate marketing is, this is the guide you are looking for.
What is Affiliate Marketing?
Affiliate marketing is a way to earn money through digital advertisements on a web-site by which people are encouraged to make online purchases.
Day by day, more and more companies participate to using this marketing method to create their own business web-site. This partnership is a low–cost model; because it is paid only when sales are completed. For instance, most affiliates pay 5% commission for every visitor who purchases a product suggested by its affiliate marketing platform. (Generally another web-site) Although commission is a very small percentage, the partnership allows affiliates to benefit from brand awareness by providing a continuous level of sales to the company.
The commission rate changes between a low of 1% at residential retailers to 75% for some digital products. Health and beauty marketing with almost 30% commission is one of the most paying partnerships.
How can I form an Affiliate partnership?
It is very easy to become an affiliate, although each program has its own criteria for approval, normally participation is free and no prerequisite is required. The best way to find suitable brands to promote is through using search engines: ‘[Brand] + Affiliate Marketing Program’.
Some companies operate with in-house partnership programs, but this is a field that requires lots of expertise. Therefore, for in-house affiliation, most companies prefer associates who have already-developed successful programs for their customers and companies that have gained years of experience as affiliate marketing.
To become an attractive affiliate, you should create regular content and reviews on a specific topic on your web-site. Generally, the more content you create, the greater your chance of creating lucrative sales; so, I prefer you do marketing on a topic that always interests you; so that you can keep producing.
How does an affiliate marketing through email actually work?
After you have found an advertiser that you want to promote and have signed up for their affiliate program through an advertising network, you will be given hyperlinks to use that will track any sales that you generate. They may also include an image tag that serves as a tracking pixel for you to include in your email. You will write a sales and marketing email to your audience as you normally would for one of your own company’s products and services. Use the hyperlink they provided you as the hyperlink in your call-to-action so that sales are properly tracked. If they provided a tracking pixel, place it in your HTML at the bottom of your email so that the number of times the offer was viewed can be properly tracked by the affiliate program.
Affiliate marketing via email marketing is like being an advertiser for others; hence, the better your email marketing campaigns, the more sales you would generate. For this, an affiliate has to create catchy and beautiful newsletters.
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More on Affiliate Marketing
If you need to know more on affiliate marketing here are the best 10 tips for earning money as an Affiliate:
1) Choose the right field
This is the one of the biggest factors that determines whether you will succeed in making money online or not.
For example, if you like camping, then, you can start by looking at Millets or Blacks, so you can find hundreds of products to select. But, if you do marketing that you don’t like for the sake of earning money, then, you are likely to get bored later and quit.
2) Find the right partnership program
When you compare programs in your selected area, you should think more than the amount of commission you earn. The two factor that we believe are important for conducting a successful partnership campaign are.
First one is contact
Can you talk to the manager in charge of the affiliate program’s campaign? A good partnership program must have a private partnership manager who is responsible for helping you gain and accessible.
The second one is claim
Do the products or services that you are promoting really attract the attention? Turning visits into sales? If you are, will you get that product or service?
If you answer any of these questions is no, this product may not be suitable for you.
3) Find a consultant
When you go out the first way, it becomes a steep learning curve. You should answer questions like how a website is made. Which products should you promote? How do you attract visitors to your website? When visitors come to your website, how can you convert these visits into sales? I always suggest you to find affiliate programs that have personal advisors who can help you make more money.
Also, to get better results on mail marketing campaigns, you definetely check your email marketing statistics through detailed reports.
4) Join a community
In addition to a consultant, you may consider participating in a community of like-minded individuals. Here you can a lot of questions and get unique answers. Some leading partnership forums: Affiliates4U, ABestWeb & WickedFire.
5) Get a free blog
Set up a free site like WordPress, or use a free blogging platform like Blogger. Such sites can be set up in minutes and they are totally free and easy to use.
6) Stay focused on the goal
When viewed from the eyes of the visitors, it is very likely to be drowned and confused in a site where many different products are exhibited. I advise you find a single topic title for each of your sites.
Make sure that you give enough information for each of your products. In this case, the customer will feel having enough knowledge to buy the product after reading you site. It is very important to be an expert in your area and to understand your area in every way.
7) Do not waste your money
The aim of affiliate is to make money, but it is very easy to spend money on places that you can afford hardly. When you are more experienced and knowledgeable, you might think of making a payment to purchase new web addresses and generate additional traffic.
8) Content is the king
Until you have cash, your king is content. The more you publish articles product reviews, visitor feedback and information on your website (or in your blog), the more chance you get visitors to your website. Search engines like to show newly written content. Therefore, we advise you to add new pages to your site at least every few days. Make sure your site is easy to find by visitors by using a good site navigation or site nap.
9) It is not a fast-rich track
You can’t just wait to be a rich man the next day when you prepared a web site at one night. Thing are not going so far. Affiliate is not a proposition to be a fast rich. You need to work hard. I have seen companies from all over the world with completely different set of skills, but one thing that all of them have in common was that they were dedicated to their web sites.
10) Enjoy it!
Affiliate should be enjoyable and you have the flexibility to work anytime and anywhere. A large percentage of companies earn money from their sites as a hobby as well as full time jobs, many have earned second additional revenue by doing so. Go to the right way at this point; thus, you can learn a lot about the internet, your domain and consumer behavior. By joining a community and working with a guide; besides making money, you also have a chance to meet new people along the way.