One of the extremely cost-effective marketing tool is email marketing. Almost all startups are already using email marketing, but you should consider email marketing a higher priority because it can be a gold mine to your brand. And of course, building an email marketing list is the first challenge. Below are some common methods of building a list.
- Request signups from your visitors on your website.
- Provide valuable content to encourage your readers to join your email marketing list.
Also, email marketing will be one of your effective marketing spends because it costs almost nothing.
For nearly every marketing channel that you use, A/B testing is the difference between spending your money wisely.
When you create a new email marketing campaign, you should test it’s subject line to find which one is fit your business. With A/B testing you can see which one has the best open rate. I mean, A/B testing is critical for your email marketing campaigns.