Creative Subject Lines
Most of the email receivers do a quick scan by reading the subject line of your newsletter design. If you want to increase your open rates and CTRs, stimulate your receiver with eye-catchy and unique subject lines.
Segment Your Audience
The success of your email marketing campaigns highly depends on how well you have understood your clients and their behaviors.
Before curating any email marketing campaign, you should make sure that you are rightly aware of whom you are creating this newsletter design to, their background, why did they subscribe to your email marketing list, and what would be their expectation from this newsletter design.
If you want to create a successful email marketing campaign, you must think beyond just sending a few occasional sales or promotional newsletter designs. Ensure that your email marketing campaigns are not full of self-promotion. You should keep your subscribers interested by including informative or entertaining or problem-solving content in the message of your newsletter design.