If you are struggling with copywriting, know that you are not alone about this.
Some of you are good at strategic thinking or are connoisseur at the design and creative direction. But you still need to improve your writing to those incredible opinions to work. Fortunately, there is an old trick to improve your persuasive writing.
Have you ever heard the phrase that “the ugly first draft”? If your answer is yes, then you know that copywriting magic truly happens at editing. Editing and optimizing your way to creating a perfect email is better than trying to create a masterpiece on your first email marketing try.
Here some of the important basics to write more persuasive emails:
1. Read it aloud
Reading the writing aloud is an easy and effective way to edit. When you speak of self-editing, that effect is aggrandized even more since it literally forces you out of your own head.
With reading the writing aloud, you slow down and focus on the phrases and words, instead of what you initially meant. When you are superficially reading through paragraphs, that’s way more troublesome.
If you try to recite each and every word, that makes catching the mistakes inevitable. Confusing paragraphs, odd phrasing, and fused sentences become more obvious out loud.
Do you want a real editing secret? When you’re writing a persuasive marketing copy, you don’t need to be careful about your grammar. Being super easy to read is enough!
The goal is getting your message across, isn’t it? So, smooth and easy reading is the best way to achieve it.
2. It should be focused
Another important tip is that all emails are also sales email. It sounds a bit of odd, but even when you aren’t promoting your product, actually you’re getting in contact with your potential customers and bringing them closer to a sale.
And a piece of important information about effective sales messaging and more persuasive emails? Your readers only focus on one opposeless call-to-action. So, keep your readers focused on one goal or message, you can apply this advice with your all newsletter designs. But it’s okay that if you repeat the same call-to-action more than once.
ust ensure that your whole newsletter design is centered on a single next step. For example, providing your readers to click and start shopping.
3. Keep it structured
You don’t want to your users get lost in your emails. Irrelevant stories and repetitious structure can affect badly to your message. You can use a copywriting formula or follow a set structure, that makes things easier for you.
Keep your copy short and to-the-point, but this doesn’t mean that all of your emails should be too short. You can see that some of the most persuasive marketing emails look like a bit of copy-heavy.
The purpose here is being sure that every word, phrase, and paragraph adds value to your message.