Online al\u0131\u015fveri\u015f, yeni pazarlama y\u00f6ntemleri ile siteye gelip al\u0131\u015fveri\u015fi tamamlamadan \u00e7\u0131kan ki\u015fileri hedeflemede offlinea k\u0131yasla git gide daha ba\u015far\u0131l\u0131 bir hale geliyor.<\/p>\n
\u00d6zellikle siteye irtibat bilgilerini b\u0131rakan ya da al\u0131\u015fveri\u015f sepetlerini olu\u015fturup al\u0131\u015fveri\u015flerini tamamlamayan kesim, e-ticaret sitesi sahipleri i\u00e7in kesinlikle g\u00f6z ard\u0131 edilmemesi gereken bir sat\u0131\u015f kayna\u011f\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n
Al\u0131\u015fveri\u015flerde en fazla geri d\u00f6n\u00fc\u015f\u00fc %55\u2032lik oran\u0131 ile al\u0131\u015fveri\u015f sepetlerini olu\u015fturup terk eden t\u00fcketicileri hedefleyen emaillerin sa\u011flad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karan E-tailing Group, ikinci s\u0131rada ise site ziyaret\u00e7ilerini hedefleyen reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n geldi\u011fini payla\u015f\u0131yor.<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re \u00fcr\u00fcn sayfalar\u0131na yerle\u015ftirilecek olan ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler de %40\u2032l\u0131k bir oran ile ba\u015far\u0131l\u0131 pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7erisinde yer al\u0131yor.<\/p>\n
Yukar\u0131daki \u015femada yer alan unsurlar\u0131n hemen hepsi ki\u015fiselle\u015ftirme \u00f6zellikleri ile dikkat \u00e7ekerken, geneli hedefleyen pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n al\u0131\u015fveri\u015fe y\u00f6nlendirmede ki\u015filerin al\u0131\u015fveri\u015f \u00f6zelliklerini dikkate alarak ortaya \u00e7\u0131kan pazarlama \u00e7al\u0131\u015fmalar\u0131 kadar ba\u015far\u0131l\u0131 olamad\u0131klar\u0131 ortaya \u00e7\u0131km\u0131\u015f oluyor.<\/p>\n
Siteyi ziyaret edip terkeden t\u00fcketicileri hedefleyen reklamlar\u0131n \u00f6zellikle sitede \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 yapan kesime iletildikleri takdirde daha ba\u015far\u0131l\u0131 olacaklar\u0131n\u0131 a\u00e7\u0131klayan E-tailing Group, en y\u00fcksek ROI\u2019\u0131n email adresi bulunmad\u0131\u011f\u0131nda hedeflendirilmi\u015f reklamlarla, bulundu\u011funda ise hedeflendirilmi\u015f e-mail pazarlama \u00e7al\u0131\u015fmalar\u0131 ile gelece\u011fini a\u00e7\u0131kl\u0131yor.<\/p>\n
Al\u0131\u015fveri\u015f sepeti terki \u00fczerine 650.000 ki\u015filik bir liste ile bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftiren\u00a0SeeWhy\u00a0ise, siteyi ya da al\u0131\u015fveri\u015f sepetlerini terk eden t\u00fcketicileri pazarlama \u00e7al\u0131\u015fmalar\u0131 ile geri d\u00f6nd\u00fcrmenin ilk 12 saat i\u00e7erisinde daha ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 payla\u015f\u0131yor.<\/p>\n
\u0130ki firma da yeni m\u00fc\u015fteriyi siteye \u00e7ekmeye \u00e7al\u0131\u015fmak yerine, zaten siteyi ziyaret etmi\u015f ya da al\u0131\u015fveri\u015f sepetini olu\u015fturup farkl\u0131 nedenlerle al\u0131\u015fveri\u015fini yar\u0131da kesmi\u015f kesimleri hedefleyen reklam ve email \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemine de\u011finerek, bu kesimi sat\u0131n almaya y\u00f6nlendirmeye \u00e7al\u0131\u015fmaman\u0131n e-ticaret siteleri i\u00e7in b\u00fcy\u00fck bir kazan\u00e7 kayb\u0131 olabilece\u011fini belirtiyor.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Online al\u0131\u015fveri\u015f, yeni pazarlama y\u00f6ntemleri ile siteye gelip al\u0131\u015fveri\u015fi tamamlamadan \u00e7\u0131kan ki\u015fileri hedeflemede offlinea k\u0131yasla git gide daha ba\u015far\u0131l\u0131 bir hale geliyor. \u00d6zellikle siteye irtibat bilgilerini b\u0131rakan ya da al\u0131\u015fveri\u015f sepetlerini olu\u015fturup al\u0131\u015fveri\u015flerini tamamlamayan kesim, e-ticaret sitesi sahipleri i\u00e7in kesinlikle g\u00f6z ard\u0131 edilmemesi gereken bir sat\u0131\u015f kayna\u011f\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Al\u0131\u015fveri\u015flerde en fazla geri d\u00f6n\u00fc\u015f\u00fc […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-16058","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts\/16058"}],"collection":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/comments?post=16058"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts\/16058\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/media?parent=16058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/categories?post=16058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/tags?post=16058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}