{"id":16057,"date":"2024-10-04T08:10:37","date_gmt":"2024-10-04T08:10:37","guid":{"rendered":"http:\/\/www.inboxmailmarketing.com\/blog\/?p=537"},"modified":"2024-10-04T08:10:37","modified_gmt":"2024-10-04T08:10:37","slug":"e-postalara-mobil-optimizasyon-yaparken-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/useinbox.com\/blog\/e-postalara-mobil-optimizasyon-yaparken-dikkat-edilmesi-gerekenler\/","title":{"rendered":"E-Postalara Mobil Optimizasyon Yaparken Dikkat Edilmesi Gerekenler"},"content":{"rendered":"<p>ABD\u2019de, aralar\u0131nda\u00a0<strong>\u201cKara Cuma\u201d<\/strong>\u00a0ve\u00a0<strong>\u201cSiber Pazartesi\u201d<\/strong>nin de bulundu\u011fu \u015e\u00fckran G\u00fcn\u00fc haftas\u0131nda, perakendecilerin g\u00f6nderdi\u011fi e-postalar\u0131n mobil cihazlarda g\u00f6r\u00fcnt\u00fclenme oranlar\u0131nda bir \u00f6nceki y\u0131la oranla\u00a0<strong>y\u00fczde 50\u2032lik art\u0131\u015f<\/strong>\u00a0ya\u015fand\u0131.<\/p>\n<p>Sat\u0131\u015f ve pazarlama stratejilerinde devaml\u0131l\u0131k ve m\u00fc\u015fteri sadakati her daim en \u00f6nemli konulardan biri olagelmi\u015ftir. E-posta pazarlamas\u0131 da y\u00fcksek t\u0131klama ve geri d\u00f6n\u00fc\u015f oranlar\u0131yla e-ticaret sitelerinin en \u00e7ok tercih etti\u011fi pazarlama y\u00f6ntemlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rma da bu bilgiyi destekleyecek cinsten. ABD\u2019li yeti\u015fkinlerin \u00fc\u00e7te birinin e-ticaret sitelerinin g\u00f6nderdi\u011fi mailler arac\u0131l\u0131\u011f\u0131yla online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ortaya \u00e7\u0131km\u0131\u015ft\u0131. Buna g\u00f6re; son alt\u0131 ayda online al\u0131\u015fveri\u015f yapan\u00a0<strong>y\u00fcz ABD\u2019liden 32\u2032sinin g\u00f6rd\u00fckleri mailler \u00fczerine siteye gidip<\/strong>, para harcad\u0131\u011f\u0131\u00a0belirtiliyor.<\/p>\n<p>Tabi ki son zamanlarda y\u0131ld\u0131z\u0131 parlayan di\u011fer bir trend olan mobil cihazlar\u0131 da g\u00f6z ard\u0131 etmemek gerek.\u00a0<strong>Ak\u0131ll\u0131 telefon ve tabletlerden yap\u0131lan sat\u0131\u015f rakamlar\u0131n\u0131n 2012 sonunda 22 milyar dolar\u0131<\/strong>\u00a0bulaca\u011f\u0131 tahmin\u00a0ediliyor. T\u00fcm bu veriler \u0131\u015f\u0131\u011f\u0131nda, e-postalar\u0131n\u0131 mobil cihazlara optimize etmeyen firmalar\u0131n yar\u0131\u015fta geride kalaca\u011f\u0131 olduk\u00e7a a\u015fikar.<\/p>\n<p>ABD\u2019deki \u015e\u00fckran G\u00fcn\u00fc haftas\u0131ndaki al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131n\u0131 derinlemesine inceleyen bir\u00a0ara\u015ft\u0131rma\u00a0\u015firketi, perakendeciler taraf\u0131ndan g\u00f6nderilen<strong>\u00a02.8 milyon e-postan\u0131n y\u00fczde 45\u2032nin mobil cihazlardan g\u00f6r\u00fcnt\u00fclendi\u011fini<\/strong>\u00a0ortaya koydu. Bu durum, mobilin g\u00fcc\u00fcne inanmayan giri\u015fimler i\u00e7in \u00fcz\u00fcc\u00fc, bu alanda t\u00fcm enstr\u00fcmanlar\u0131yla yer alan \u015firketler i\u00e7in sevindirici bir haber elbette.<\/p>\n<p>Ayn\u0131 ara\u015ft\u0131rma \u015firketinin, 2012 y\u0131l\u0131 i\u00e7in ortaya koydu\u011fu veriler de bu durumdan \u00e7ok farkl\u0131 de\u011fil. Bu y\u0131l\u0131n ilk yar\u0131s\u0131nda mobil cihazlardan e-posta g\u00f6r\u00fcnt\u00fclenme oranlar\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla\u00a0y\u00fczde 32\u00a0oran\u0131nda bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131 belirtiliyor.<strong>Masa\u00fcst\u00fc cihazlarda ise bu oran gittik\u00e7e azalma e\u011filiminde<\/strong>. Bu ba\u011flamda, markalar\u0131n ciddi bir pazarlama silah\u0131 olan e-b\u00fclten g\u00f6nderimlerini mobil cihazlar\u0131 (tabletler dahil) baz alarak kurgulamas\u0131 art\u0131k her zamankinden de fazla \u00f6nem arz ediyor.<\/p>\n<p>Sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrme ve t\u0131klama oranlar\u0131n\u0131 art\u0131rabilmek, ayn\u0131 zamanda marka sadakatini devam ettirebilmek i\u00e7in mobile optimize edilmi\u015f e-posta g\u00f6nderimlerinde dikkat edilmesi gereken birka\u00e7 \u00f6nemli nokta bulunuyor:<\/p>\n<ul>\n<li>Daha\u00a0<strong>sade, basit ve anla\u015f\u0131l\u0131r bir tasar\u0131m<\/strong>\u00a0e\u015fli\u011finde i\u00e7eriklerinizi haz\u0131rlay\u0131n. Verilmek istenen<strong>mesaj\u0131 k\u0131sa ve \u00f6z<\/strong>\u00a0bir \u015fekilde kullan\u0131c\u0131ya ula\u015ft\u0131r\u0131n.<\/li>\n<li>E-postan\u0131z\u0131 g\u00f6ndermeden s\u0131k\u0131 bir\u00a0<strong>test s\u00fcrecinden ge\u00e7irip<\/strong>, link ve g\u00f6rsellerde sorun olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n<li>E-postan\u0131za yerle\u015ftirdi\u011finiz ba\u011flant\u0131lar\u0131, dokunmatik ve nispeten daha k\u00fc\u00e7\u00fck ekranl\u0131 mobil cihazlarda\u00a0<strong>kolay t\u0131klanabilmesi i\u00e7in<\/strong>\u00a0g\u00f6r\u00fcn\u00fcr alanlara yerle\u015ftirin.<\/li>\n<li><strong>Aksiyona \u00e7a\u011f\u0131ran c\u00fcmlelerinizi iyi se\u00e7in<\/strong>. Mobil kullan\u0131c\u0131lar\u0131n\u0131n, o anda muhtemelen hareket halinde olduklar\u0131ndan dikkatlerinin da\u011f\u0131lma ihtimallerinin y\u00fcksek oldu\u011funu akl\u0131n\u0131zdan \u00e7\u0131karmay\u0131n. M\u00fcmk\u00fcnse, hedefe y\u00f6nelik ve ki\u015fiselle\u015ftirilmi\u015f teklifler i\u00e7eren e-postalar haz\u0131rlay\u0131n.<\/li>\n<li><strong>Zamanlamay\u0131 iyi belirleyin<\/strong>. Hedef kitlenizin en uygun ve aktif oldu\u011fu zamanlar\u0131\u00a0Analytics gibi programlarla \u00f6\u011frenin ve buna g\u00f6re bir g\u00f6nderim stratejisi geli\u015ftirin.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABD\u2019de, aralar\u0131nda\u00a0\u201cKara Cuma\u201d\u00a0ve\u00a0\u201cSiber Pazartesi\u201dnin de bulundu\u011fu \u015e\u00fckran G\u00fcn\u00fc haftas\u0131nda, perakendecilerin g\u00f6nderdi\u011fi e-postalar\u0131n mobil cihazlarda g\u00f6r\u00fcnt\u00fclenme oranlar\u0131nda bir \u00f6nceki y\u0131la oranla\u00a0y\u00fczde 50\u2032lik art\u0131\u015f\u00a0ya\u015fand\u0131. Sat\u0131\u015f ve pazarlama stratejilerinde devaml\u0131l\u0131k ve m\u00fc\u015fteri sadakati her daim en \u00f6nemli konulardan biri olagelmi\u015ftir. E-posta pazarlamas\u0131 da y\u00fcksek t\u0131klama ve geri d\u00f6n\u00fc\u015f oranlar\u0131yla e-ticaret sitelerinin en \u00e7ok tercih etti\u011fi pazarlama y\u00f6ntemlerinden biri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-16057","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts\/16057"}],"collection":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/comments?post=16057"}],"version-history":[{"count":0,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/posts\/16057\/revisions"}],"wp:attachment":[{"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/media?parent=16057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/categories?post=16057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useinbox.com\/blog\/wp-json\/wp\/v2\/tags?post=16057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}