Today, almost all businesses, whether it be online or local, use email marketing to some degree. Emails going into spam boxes is a pretty common problem for many of them. While email marketing is not exactly rocket science, it is a delicate field and one can maintain success only if they know what they are doing. One of the biggest problems in email marketing, mails going into the spam box, is a pretty common and disturbing problem.
However, it is also very easy to prevent and fix if you know what you should do. In this article, we will inform you about the topic of emails going into spam boxes. We will also inform you about ‘’5 tips to keep your emails out of the spam box’’.
There are many reasons that an email can go into a person’s spam box. For example, the ISP might consider the sender a dangerous person or a scammer. Or you might include things you shouldn’t in your emails. Whatever the reason, you can fix it, and thus, you can keep your emails out of spam boxes. However, we want to state that fixing this is not actually a straightforward process. It can take time, money, and other required resources.
Before we continue with our tips for keeping your emails out of spam boxes, we want to answer a few vital questions. For example, why do my emails end up in spam boxes in the first place? Or how does the algorithm that marks emails and senders as spam work?
What Does This Article Include?
- What Does This Article Include?
- Why And How Do Your Emails Get Sent Into The Spam Box?
- 5 Effective Ways To Keep Your Emails Out Of The Spam Box
Why And How Do Your Emails Get Sent Into The Spam Box?
There isn’t actually only one answer to this question. The reason for it might be one or multiple of many potential reasons. Below, we will mention some of the most common reasons for emails to end up in spam boxes.
- Your Sender Information Might Be Lacking or Inaccurate
- Your Account Emails Lack Proper Authentication
- You Might Be Using A Badly-Reputed Email List
- Your Email Might Include Too Many Links
- You Might Be Using Unreliable and Shady Links
- Your Emails Might Include ‘’Spam Trigger’’ Words Or Phrases
Now that you learned why your emails might have ended up the spam box, the next thing is understanding the algorithm. Different email services and ISPs usually have different algorithms. However, they almost work exactly the same. They analyze the email sent in many ways, as well as the sender. The algorithms usually start analyzing the email by checking the sender’s IP and information. If the sender’s information isn’t reliable, the email is most likely to end up in the spam box.
There are many additional criteria the algorithm follows and checks to understand if the email should be marked as spam. Since the process is very complicated and long, we will not be explaining this topic further in this post. Only important thing you should know is that the algorithm follows a multi-step analysis. If the result is worse than a certain standard, the algorithm marks it as spam.
5 Effective Ways To Keep Your Emails Out Of The Spam Box
Before we get to our tips on how to keep your emails out of the spam box, we need to inform you that one of these steps might not be enough to prevent your emails from being sent to the spam box. If you want to keep your emails out of the spam box, you ideally should follow all these steps and more.
Get A Reliable Signature
Including a signature in your emails is a very important concept. Getting a fitting signature and using it in every email you send will help the algorithm know you better. This way, even if you send an email that can be seen as faulty by the algorithm, the chances of it being sent to the spam box will be lower.
Avoid ‘’Spam Trigger Keywords’’
The algorithm marks some keywords or phrases as spam immediately. The reason the algorithm does this is to prevent scams and similar actions. Words and phrases such as ‘’100% free’’ or ‘’additional income’’ are some of the most dangerous spam triggers.
You can find many spam trigger lists on the internet. While it might be hard to memorize all these words and phrases, it is actually pretty easy to avoid them. You should just make sure that the sentences don’t sound suspicious or scam-my when you read them.
Don’t Include Unknown Links
One of the most important criteria is including links. Usually, not including any links at all in your emails is ideally the best. However, if you are to include them, make sure to use verified links. You should also make sure to avoid using link shorteners.
When you include a link in your email, you should always make sure to only use links that are from the same source as the sender. For you to understand better, we will present you an example below:
The link included in the email: useinbox.com
The email address of the sender: [email protected]
Never Include Files
Including files in your emails should always be a big no-no. It is one of the things that will definitely damage your sender reputation and likely send your email to the spam box. Most email services and ISPs can’t scan the files included in emails. And even if they could, there is still the risk of the file including illegal information or undetected viruses. For this reason, including files in your emails is a very risky action. And it will likely ruin both your sender reputation and IP reputation.
Maintain Strong Sender Reputation And IP Reputation To Avoid Spam Box
Sender reputation and IP reputation are two of the most important things to attach great importance to. A bad sender reputation or IP reputation can not only cause your email to get sent to the spam box, but it can also ruin your whole email campaign. For this reason, you should attach great importance to these two concepts. You should periodically check ISP blacklists to make sure that your IP or email address doesn’t show up on one. If you would like to get more information about this topic, you can also read our article about IP reputation at http://www.useinbox.com/.