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preheaders

How to Raise Open Rates by Using Email Preheaders

The first line of text that appears next to the subject line is the email preheaders. Especially on mobile devices, email preheader is more eminent than the subject line in most cases. Therefore, preheaders that are created with high care … Read More

protocol

Key Points for Choosing the Best Email Protocol

Email protocol in a nutshell There are significant email protocols that you should know before constructing email campaigns. These protocols are SMTP, POP, and IMAP protocol. If you are a business owner or a marketer, it’s absolutely useful to know … Read More

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