Most of all email receivers act on an email within a day. Therefore, if there isn’t a deadline or other immediate reason, you should configure an automated sequence of emails to send emails every two days. The number of days can be extended between emails when you reach the third email, so you don’t seem like a spammer. You should find the right balance.
2. Make an offer
The offer is crucial for every email conversation to take to action your target audience. You must offer relevant or desirable things to your target audience, or your target audience won’t be motivated to act. So, you should spend the time to research what your target audience needs and wants.
3. Your subject line
Another important thing in email marketing is the subject line. Your subject line should be strong enough to persuade people to click and open your emails. Because there is no other way of converting those people. Inboxes may truncate your subject lines, so ensure your subject lines are short enough to fully display. Your subject lines should be shorter than 50 characters.
Also, your subject lines should match with the content of your newsletter design. If you don’t do this, your brand trust can be affected in a bad way by this, and this can increase the number of unsubscribes.
5. Messages and design
If your product or service isn’t complex, keeping messages shorter is better in email marketing. Because generally, persons don’t want to spend much time reading email messages.
6. Don’t forget the follow-up
You should be sure about you continue to engage people with your future email campaigns and automation based upon their behaviors. When a person makes a purchase, your relationship with the person isn’t over
Continue to send people who have purchased products or services your newsletter design as well as your reengagement messages.